E-commerce volume on rise in Turkey: Report
Turkey’s e-commerce volume surged 42 percent year-on-year in 2018, an industrial report said on April 24. The e-commerce sector volume reached TRY 59.9 ($16 billion) last year, it added. The report was a joint effort by Turkey’s Informatics Industry Association (TUBISAD), Association of E-commerce Operators (ETID), Deloitte Turkey, Similarweb and Inveon. “The sector maintained its rapid growth even in a challenging year for the Turkish economy,” Kubra Erman Karaca, head of TUBISAD, told reporters. Alper Gunaydin, a director at Deloitte Turkey, highlighted the high performance of major shopping websites. Market share of the first 10 prominent shopping sites rose to 53 percent in the last five years from 40 percent, he noted. The report showed that the average annual growth rate of the sector was around 33 percent between 2014 and 2018. The fastest growing sub-sector was travel and leisure which showed a 54 percent rise, reaching TRY 29.9 billion ($7.95 billion).