TURKEY LAUNCHES PR CAMPAIGN FOR CYCLE LANES
Turkey, with 1,048 kilometers of bicycle lanes across 17 cities, will undertake its first promotional campaign - “Get Turkey Cycling!” - with a European Union (EU) fund that aims to encourage bicycle usage in urban areas.
The non-profit and independent NGO affiliated with the Washington D.C.-based World Resources Institute (WRI), the WRI Turkey Sustainable Cities (WRITRSC) - legally registered as ‘Sustainable Transport and Cities Association’ in Turkey - applied to obtain EU funding for the campaign.
In the “Get Turkey Cycling!” campaign, which will run from April 1, 2019, to June 30, 2020, WRITRSC will collaborate with three municipalities - Izmir, Eskisehir and the Luleburgaz municipality in the Thrace region of Turkey to establish an urban cycling communication campaign.
These municipalities were chosen because of the progress made to date in their respective regions on developing cycle lanes. The campaign will involve the provision of theoretical training on promoting bicycle usage as a means of urban transportation to municipality representatives after which practical training will be undertaken.
A field study to observe best practices in the Netherlands with the Dutch Cycling Embassy will be organized for participants from the selected municipalities, relevant cycling NGOs in that area, the Ministry of Environment and Urbanization, and the Union of Municipalities of Turkey.
Following a needs assessment for each region, a two-day training program will be arranged for each municipality covering their requirements in preparation for an effective communication plan taking into account best practices observed in the field study.
Two-month mentorship training will support the municipalities in the development and implementation of their campaigns to promote urban cycling, and national and international campaign cases from the project will be shared through a project report.
CO2 emission prevention
“Bicycle routes contribute to both decreasing the intensity of traffic and air pollution as well as in the fight against climate change. Thus, bicycle routes are indeed irreplaceable in urban areas,” Gunes Cansiz, director of WRITRSC said.
Despite long roads in Turkey, cycle lanes are not practically integrated with urban transportation, which makes the use of the bicycle difficult for daily transport.
Regardless, Cansiz maintains that a large number of Turkey’s population prefers bicycles as a means of transport, particularly for short distances of up to five kilometers.
Of the over 1,000 kilometers of cycle lanes in the country, the central province of Konya is by far the cycle kingdom with 515 kilometers. Istanbul follows with 160 kilometers and Eskisehir with 65 kilometers. Additionally, both Izmir and Sakarya each have 57 kilometers of lanes.
Cycle lanes will be mandatory for new urban construction plans by June 1, Cansiz said.
“A number of municipalities have started infrastructure studies,” but what is missing on cycle lanes is public awareness, she said.