Lila Group targets TRY 1 billion turnover with increased exports
Lila Group, which has a 12 percent share in the Turkish tissue paper market, aims to reach a turnover of TRY 1 billion by the end of 2019 with the contribution of its new investments and export performance. Currently, the company exports to 77 countries and the search for new markets continues. Lila Group General Manager, Alp Ogucu, stated that they closed 2018 with 30 percent growth. “Our production facility in Corlu is the largest paper production facility under one campus in Eastern Europe, the Middle East, the Caucasus and Africa as well as in Turkey. We continue our production activities on an area of 140,000 square meters with a capacity of 150,000 tons,” he said.
Noting that they export from
Maldives to Finland, Malta to Estonia on 5 continents, Ogucu: “You can see our products in nearby countries such as Georgia, as well as in Venezuela in South America and in remote countries like Malaysia in the Far East. In other words, we are producing in Corlu and exporting to one-third of the world and we are competing with the world’s giants.”
Ogucu stated that they want to reach new customers this year. “We will make our main move in exports with the commencement of the investments we will make in the coming days,” he said. Ogucu stated that they will start investment studies to double employment and triple production capacity. “We aim to grow more than 40 percent with TRY 1 billion turnover with the contribution of our increasing exports and new investment activities for 2019.”
Ogucu also said that the company has developed 17 products for export, 11 products for the domestic market, closing the year with 28 new products Ogucu pointed out that the consumption of tissue paper in the world has reached a growth rate of three percent as predicted in 2017 and 2018, and drew attention to the performance of China. “As in the last 10 years of growth, the lion’s share was created by China,” he said. “This strong growth in China’s domestic market has affected raw material prices and has also led to investments in the world which were not customary before. We have to make more and more scale investments because of the rapid development of countries like China. This forces us to have look for more capital, to make big plans and projects, to perform more integrated activities.”
Ogucu also addressed the factors Turkey needed for creating its new road map. “If we remember past years, when imports were more attractive and the exchange rate is lower, export-oriented manufacturing and industrial investment remained more in the background. Instead, the domestic market-based industry became more of a focus. However, with the change in the exchange rate, industrial investments for export purposes started to be taken into consideration. Of course, the exchange rate alone did not have a decisive role here but it was one of the most important factors in determining Turkey’s new vision. “