Sapro invests in Bulgaria

Dünya Executive - - BUSINESS - OSMAN KILIC

Sapro, a domestic manufactur­er of wet wipes, has announced plans to open a new factory in Bulgaria, in line with its goal to grow its presence in the Balkans. Ceyhun Zincirkira­n, a founding partner of Sapro, stated that they would make this investment alone. “We will invest about three million euros for this factory,” he said. “We are planning to start production this year as well. This factory will have special production but we can also consider taking part with our own brand during the process.”

Zincirkira­n stated that they initially planned to build a factory in Poland but could not overcome the bureaucrac­y there.

“We are doing a small operation in Bulgaria, but we need to see the situation in this factory in order to have new investment­s in region,” he noted.

Sapro was founded in 1997, mainly with an export focus, but

today has a 50 percent share in private label production for companies like A101, Migros, CareefourS­A, e-bebek, Evy Baby. Zincirkira­n stated that the company exports to 62 countries. “The share of the products we sell with our own brands is five percent of our production. Wet wipes are already a private label product in the world,” he noted.

More than 40 percent increase in turnover

In 2018, Sapro wet wipes turnover was 84 million euros, Zincirkira­n, said. “When we look at the turnover of the whole group together with Sapro, we reach a total turnover of 120 million euros.” He added that they increased their turnover by 41 percent in TRY terms in 2018 compared to the previous year. “In 2019, we plan to continue our growth at the same levels.”

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