Mondelez extends factory to meet demands
As global snacks market continue to grow, Mondelēz International decided to increase their investments in Turkey in order to be able to meet the increasing demands. Mondelēz International Turkiye, which includes domestic and international brand such as Kent, Falim, First, Olips, Jelibon, Milka, Oreo, Toblerone, will make a new investment of $ 54 million in 2019.
Mondelēz International Turkiye General manager Ihsan Karagoz said that the company
operating in 50 countries chose Turkey because of the superiority of the cost and quality data. They have been working for 1.5 years for the additional investment in the factory in Gebze, he added. “We have invested TRY 220 million in Turkey in the last 7 years. Our new investment coincides with an investment of TRY 300 million,” he said.
Stating that the new investment will be made at the existing empty spaces in the factory, Karagoz said, “We will invest in machinery on sugar production. This is an export-oriented investment. Thus, our exports of TRY 344 million in 2018 will increase by 50 percent with this investment.”
With the new investment, the company we will add 100 new jobs to their current 1050 employees. New investments will be finished in March of 2021, Karagoz said. “The snack industry is one of the 5 fastest growing sectors in the next 20 years. Because people don’t live a regular life. For this reason, the snack industry will grow again in the next 20 years.”
Sweet food consumption in Turkey is below Europe
According to the information Karagoz gave, Mondelēz has 55 percent share in Turkey gum market totaling TRY 900 million and 41 percent in TRY 650 million worth Turkish candy market. “The annual ‘eid candy’ consumption per household 2.2 kg. The European average sweet food consumption per person is 5.7 kg. In countries like Denmark, Finland and Iceland, it reaches 11-12 kg. This figure is 4.4 kg. in Turkey.”