Mon­delez ex­tends fac­tory to meet de­mands

Dünya Executive - - BUSINESS - LEYLA IL­HAN

As global snacks mar­ket con­tinue to grow, Mon­delēz In­ter­na­tional de­cided to in­crease their in­vest­ments in Turkey in or­der to be able to meet the in­creas­ing de­mands. Mon­delēz In­ter­na­tional Turkiye, which in­cludes do­mes­tic and in­ter­na­tional brand such as Kent, Falim, First, Olips, Jeli­bon, Milka, Oreo, Toblerone, will make a new in­vest­ment of $ 54 mil­lion in 2019.

Mon­delēz In­ter­na­tional Turkiye Gen­eral man­ager Ih­san Karagoz said that the com­pany

op­er­at­ing in 50 coun­tries chose Turkey because of the su­pe­ri­or­ity of the cost and quality data. They have been work­ing for 1.5 years for the ad­di­tional in­vest­ment in the fac­tory in Ge­bze, he added. “We have in­vested TRY 220 mil­lion in Turkey in the last 7 years. Our new in­vest­ment co­in­cides with an in­vest­ment of TRY 300 mil­lion,” he said.

Stat­ing that the new in­vest­ment will be made at the ex­ist­ing empty spa­ces in the fac­tory, Karagoz said, “We will in­vest in machinery on sugar pro­duc­tion. This is an ex­port-ori­ented in­vest­ment. Thus, our ex­ports of TRY 344 mil­lion in 2018 will in­crease by 50 per­cent with this in­vest­ment.”

With the new in­vest­ment, the com­pany we will add 100 new jobs to their cur­rent 1050 em­ploy­ees. New in­vest­ments will be fin­ished in March of 2021, Karagoz said. “The snack in­dus­try is one of the 5 fastest grow­ing sec­tors in the next 20 years. Because peo­ple don’t live a reg­u­lar life. For this rea­son, the snack in­dus­try will grow again in the next 20 years.”

Sweet food con­sump­tion in Turkey is below Europe

Ac­cord­ing to the in­for­ma­tion Karagoz gave, Mon­delēz has 55 per­cent share in Turkey gum mar­ket to­tal­ing TRY 900 mil­lion and 41 per­cent in TRY 650 mil­lion worth Turk­ish candy mar­ket. “The an­nual ‘eid candy’ con­sump­tion per house­hold 2.2 kg. The Euro­pean aver­age sweet food con­sump­tion per per­son is 5.7 kg. In coun­tries like Den­mark, Fin­land and Iceland, it reaches 11-12 kg. This fig­ure is 4.4 kg. in Turkey.”

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