Premier Vision bids farewell to Turkey
The world’s most important textile fair organizer Premiere Vision brings the world’s most prestigious textile manufacturers and brands together in the U.S., France and Turkey in fairs organized throughout the year. One of the most important pillars of the organization was Istanbul but the company has decided to end its Turkey operations, according to Kerim Ulker of daily DUNYA.
Premiere Vision, which is organized every year at the Istanbul Congress Center, was held on March 2022 this year. The last leg of the fair, which was held twice a year, was to be held in the last week of October. More than 100 textile manufacturers from all over the world showcased their products for the next year at the fair where many local and foreign exhibitors exhibited their collections. But things did not go so well and the French organizers decided to bid farewell to Turkey due to recent apathy and decline in exhibitor numbers.
Focus on Paris and New York
The event, known as “an exhibition revealing and leading trends” will not be held in Turkey anymore. The rationale is to focus on fairs in New York and Paris. Turkey and Istanbul have been removed from the list of operations on the Premiere Vision official website. Turkey is one of three countries with the highest participation rate at the Paris leg of the fairs. The French company has canceled the exhibition in Turkey but will not close the office in Istanbul. It should also be noted that formerly, fairs have been held in Japan, Russia and Brazil and that the events in Tokyo, Moscow and Sao Paolo have been canceled in recent years.
Middle Eastern companies were targeted in Turkey
The fair was held for the first time in Turkey in 2014. Targeting buyers especially in MENA region including the Middle East, Northern Africa and old Soviet countries, the fair advanced in parallel with Turkey’s political relations. Tensions with Gulf countries, strained relations with North African countries such as Egypt and Libya made producers from these regions who have difficulty coming to Europe, lose their interest in the fair. In a sense, not only the economy but also the political policies have affected the fairs. This is how the withdrawal of Premiere Vision should be interpreted.