Pre­mier Vision bids farewell to Tur­key

Dünya Executive - - OVERVIEW -

The world’s most im­por­tant tex­tile fair or­ga­nizer Pre­miere Vision brings the world’s most pres­ti­gious tex­tile man­u­fac­tur­ers and brands to­gether in the U.S., France and Tur­key in fairs or­ga­nized through­out the year. One of the most im­por­tant pil­lars of the or­ga­ni­za­tion was Is­tan­bul but the com­pany has de­cided to end its Tur­key op­er­a­tions, ac­cord­ing to Kerim Ulker of daily DUNYA.

Pre­miere Vision, which is or­ga­nized ev­ery year at the Is­tan­bul Congress Cen­ter, was held on March 2022 this year. The last leg of the fair, which was held twice a year, was to be held in the last week of Oc­to­ber. More than 100 tex­tile man­u­fac­tur­ers from all over the world show­cased their prod­ucts for the next year at the fair where many lo­cal and for­eign ex­hibitors ex­hib­ited their col­lec­tions. But things did not go so well and the French or­ga­niz­ers de­cided to bid farewell to Tur­key due to re­cent ap­a­thy and de­cline in ex­hibitor num­bers.

Fo­cus on Paris and New York

The event, known as “an exhibition re­veal­ing and lead­ing trends” will not be held in Tur­key any­more. The ra­tio­nale is to fo­cus on fairs in New York and Paris. Tur­key and Is­tan­bul have been re­moved from the list of op­er­a­tions on the Pre­miere Vision of­fi­cial web­site. Tur­key is one of three coun­tries with the high­est par­tic­i­pa­tion rate at the Paris leg of the fairs. The French com­pany has can­celed the exhibition in Tur­key but will not close the of­fice in Is­tan­bul. It should also be noted that for­merly, fairs have been held in Ja­pan, Rus­sia and Brazil and that the events in Tokyo, Moscow and Sao Paolo have been can­celed in re­cent years.

Mid­dle Eastern com­pa­nies were tar­geted in Tur­key

The fair was held for the first time in Tur­key in 2014. Tar­get­ing buy­ers es­pe­cially in MENA re­gion in­clud­ing the Mid­dle East, North­ern Africa and old Soviet coun­tries, the fair advanced in par­al­lel with Tur­key’s political re­la­tions. Ten­sions with Gulf coun­tries, strained re­la­tions with North African coun­tries such as Egypt and Libya made pro­duc­ers from these re­gions who have dif­fi­culty com­ing to Europe, lose their in­ter­est in the fair. In a sense, not only the economy but also the political poli­cies have affected the fairs. This is how the with­drawal of Pre­miere Vision should be in­ter­preted.

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