BAYMAK DOUBLES ITS MARKET SHARE IN AIR CONDITIONERS

As result of the lockdown, people have been spending more time indoors, prompting many to focus their spending on home comfort. Consequently, air conditioner sales have spiked earlier than expected. Air conditioner orders increased significantly during the recent heatwave, according to Ender Colak, the CEO of Baymak, which has taken an aggressive stance in the sector, increasing its market share in air conditioners to 9 percent, up from five percent during the last 5 years. “We aim to increase our market share in air conditioners in the future,” Colak added.