DOMESTIC CAR OF TURKEY, TOGG, WAS INTRODUCED
THE FIRST MOVING SAMPLE OF THE DOMESTIC ELECTRIC CAR, WHICH TURKEY WAITED CURIOUSLY, WAS INTRODUCED. IT IS ALSO PLANNED TO BE OPENED TO INTERNATIONAL EXPORT MARKETS SOON.
The car of Turkey was introduced with the “Turkey’s Car Venture Group Journey to Innovation Meeting” held in Gebze with the participation of President Recep Tayyip Erdoğan. “Turkey’s Car”, which is among the vision projects of Turkey, was originally planned to enter the market with an electric SUV in Segment C and to increase the number of models to 5 in the following years. In the project, plans for an investment of approximately 15 years consisting of 3 phases were prepared. The project, whose intellectual and industrial property rights will be fully owned by Turkey, is expected to contribute 50 billion Euros to the Turkish economy, 7 billion Euros to the current account deficit and create a direct employment for 4 thousand and indirect employment for 20 thousand people.
With the new platform, which makes TOGG’s smart vehicle developed by Turkish
startups having foreign connections and TOGG engineers a special assistant, the car communicates with all smart devices connected to the internet and settles in the center of smart life with connection technologies. The smart car can produce scenarios that can help with many issues from the iron left plugged, internet shopping, to delivery of the shopping to the vehicle even when the driver is not in the car.
The car, which is expected to go into mass production in 2022, is also planned to open to international export markets, primarily in Europe, after 2-3 years apart from the domestic market.
CEO of TOGG, Gürcan Karakaş, said: “The rules of the game are changing in the world; the car turns into a smart device. We examined 18 companies before starting the project. We are talking about a car whose intellectual property is 100 percent ours. We will have 5 models in 15 years. Why did we choose SUV? The world’s largest segment, a segment that is 95 percent imported. We plan to complete the naming process of the brand in the middle of next year. It will have two alternatives, namely 200 and 400 hp, rear wheel drive or 4 wheel drive. It will have a range of 500 km and will be rechargeable in under 30 minutes. We developed its battery from scratch. Also, the vehicle has a holographic assistant”.
In the announcement made on TOGG’s official Twitter page, it was mentioned
“We receive a large number of messages and phone calls for the automobile both from home and abroad. Production, sales and marketing strategies are carried out meticulously. We kindly request that the persons and institutions wishing to place pre-orders follow the official statements made by TOGG”.
The first action video of the car, which will be 100 percent electric, recorded while passing through Osmangazi Bridge, was shared. The video featured the logo, steering wheel and overall image of the domestic car. Details were published in the Official Journal. According to the Presidential decision, the domestic automobile production facility will be established in Gemlik district of Bursa with a fixed investment of 22 billion TRY. The domestic car will have 5 different models by the year 2030 and 175 thousand cars will be produced annually. The vehicle is expected to be on the road in 2022.
Many enterprises in this center, which is home to Turkey’s Automobile Initiative Group, will be the pioneer of critical domestic and national technologies.