Petroyağ con­tin­ues its in­sti­tu­tion­al­iza­tion ef­forts at full speed

Lubricant World - - PANORAMA -

Petroyağ es­tab­lished the “Cor­po­rate Devel­op­ment Direc­torate” with the changes made in or­ga­ni­za­tion at the end of 2018 un­der the lead­er­ship of se­cond gen­er­a­tion Serra Koyuncu. Koyuncu stated that with this new struc­ture, they de­ter­mined their five- year cor­po­rate devel­op­ment strate­gies and said:

“We con­sider the pe­riod since we moved to our fa­cil­i­ties in Ge­bze in 2014 as the in­fra­struc­ture process of in­sti­tu­tion­al­iza­tion. Many in­no­va­tions and ar­range­ments were re­al­ized in these years. Now we are in the se­cond phase, at which we will ac­ti­vate other pro­cesses that sup­port this in­fra­struc­ture. Trans­for­ma­tion, in­sti­tu­tion­al­iza­tion is a jour­ney that con­sol­i­dates with time and needs to be in­ter­nal­ized. We re­viewed the ex­am­ples and vis­ited fam­ily com­pa­nies like us. We formed the Cor­po­rate Devel­op­ment Direc­torate with our friends who could lead this change. We have de­clared 2019 as the Cor­po­rate Trans­for­ma­tion Project Year. With the launch event, we ex­plained to the Petroyağ fam­ily why we started this trans­for­ma­tion, how we will man­age it, and most im­por­tantly, that we will do it to­gether. It is very im­por­tant for us to see happy faces and ob­serve that they feel un­der­stood. We be­lieve that in this way Petroyağ will re­main stand­ing for many years.”

Serra Koyuncu

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