Undisputed leader of Turkish lubricants market: Petrol Ofisi
Petrol Ofisi has maintained its leadership in the Turkish lubricants and chemicals market in the 10th year since 2010 with 28.6 percent* this year. It also achieved leadership in the lubricants market, with a market share of over 27 percent*. Petrol Ofisi continues to create value with its works and products offered to all sectors from automotive to industry, from maritime to aviation, from agriculture to construction.
Selim Şiper, CEO of Petrol Ofisi, emphasized that Petrol Ofisi's success in the field of lubricants is not a coincidence. “This success is the result of taking the right and strong steps in every field with the responsibility of our leadership. It has a different meaning for us as an indication that we are on the right track with our system, strategy and works,” he added.
Sezgin Gürsu, Lubricants Director of Petrol Ofisi, said: “Our friends working passionately as a team that is always looking for the best, and our business partners proudly carrying the flag of Petrol Ofisi in every region constitute the basis of this traditional success. In addition to this, our broad product portfolio that meets the needs of all sectors, especially the Maxima and Maximus families, our
continuous improvements and our services that facilitate the operations of our customers and increase their efficiency have been the most important elements of this success. It is our primary goal to carry this leadership to the next years.”
Petrol Ofisi Lubricants has a high- tech factory in Kocaeli Derince, which has reached a sales figure exceeding 120 thousand tons in 2019, including almost 11 thousand tons of exports to 33 countries on 4 continents. Petrol Ofisi Lubricants Plant, which has an annual production capacity of 144 thousand tons, has a total storage capacity of 65 thousand tons, including 15 thousand tons of finished products and 50 thousand tons of raw and semimaterials. Petrol Ofisi also holds a very significant R& D and technology power with POTEM, the most advanced center in its field not only in Turkey but also around a large geographical area. A total of 150 thousand tests are carried out annually in POTEM, where a total of 155 different tests are conducted with national and international methods, including 84 tests accredited by TÜRKAK. Under one roof Petrol Ofisi Lubricants can meet almost all the needs of Turkey in the field of lubricants with over 350 products, especially the Maxima and Maximus product families, produced with its advanced technology and outstanding R& D power.
Selim Şiper: “Soon we started to get the results of the steps we have taken”
Stating that as Petrol Ofisi, they have soon started to get the results of the important developments they have implemented and the steps they have taken in every field, Selim Şiper said: “We have realized important developments in many areas from management processes to our organizational structure, from our IT infrastructure to our products and services. These important and powerful steps that we have taken simultaneously in many fields in a large structure like Petrol Ofisi started to yield their first results in a short time. This important success we have achieved in the lubricants market is one of the most current and beautiful indicators of these developments. Petrol Ofisi has maintained its leadership in the lubricants and chemicals market since 2010. However, it has further developed its current strong position with its works in all fields from product to distribution network and has attained leadership in the lubricants market. Many people from our friends at the Lubricants Directorate to our business partners constitute the primary basis of this success.”
Sezgin Gürsu: “Our improvements in every field have brought success”
Sezgin Gürsu, underlining that they deliver products and services all over Turkey through their extensive distribution network, made the following statement on the success they have achieved:
“We have the largest and most extensive distribution network in Turkey with our distributors reaching every region, about 1,770 stations, and 16 thousand points of sale. We have one of Turkey's largest infrastructure, POTEM - the most advanced center in the area, 79 years of knowledge, and advanced technology. With our R& D power, we constantly make improvements and produce innovative products. We have further strengthened our portfolio with our new corporate customers. We made service agreements with leading brands in the automotive segment. We have also developed our first filling and service agreements with OEMs. We have always continued to be near and close to our customers. We evaluate each result from the customer satisfaction surveys we conduct meticulously and listen to our customers. In this way, we constantly improve our products and services to meet their current and future expectations. In addition, we act in coordination with our corporate customers in the industrial segment; we work together even during the product development phase. As a result, we became the leader of the Turkish lubricants market as a result of all that hard work.”