Lubricant World started hosting webinars
The times are changing and as a longestablished international printed and digital news platform, Lubricant World has diversified the ways it works. The coronavirus outbreak has forced most of the businesses go online or perform jobs on virtual media, and we also did our best to adapt to this evolving era.
With our motive to contribute to the Turkish lubricants industry as the first and only national publication of the lubricants industry in Turkey, we started hosting webinars with key speakers. We focus on hot topics from the industry and invite experts of the subject.
We hosted our first webinar with Exxonmobil Commercial Lubricants Sales and Field Engineering Team. With the participation of Aydın Güney, Aytaç Duran, Ali Burak Kosif and Ömer Koyuncu, we held the “Lubrication
Solutions to Increase Efficiency in Your Business” webinar, moderated by Selcuk Akat. Speakers shared valuable information on the selection and proper use of products.
Our second webinar was on the “Transformation of Lubricants in an Era of Electric Vehicles”. Mehmet Bilgin, Özgecan Çakıcı and Derya Kocaoğlu from Total Turkey talked about the place of lubricants in an era of electric vehicles, and shared their special fluid and lubricant solutions for these vehicles.
We will continue hosting webinars, which attracted great interest from not only the lubricants industry but also many other sectors such as automotive, industry, mining, chemicals, logistics and construction. As Lubricant World, we will pioneer the sector with such insightful virtual events in Turkey and we will keep sharing valuable information and contributing to the
development of the Turkish lubricants industry.
The first of the webinar series, which was launched to increase the knowledge of the sector and contribute to its development, was held with ExxonMobil. The webinar titled “Lubrication Solutions to Increase Efficiency in Your Business” was organized on Thursday, May 21, under the sponsorship of Adco.
In the webinar moderated by Selçuk Akat, Aydın Güney from Mobil Oil Türk A. Ş. Commercial Lubricants Sales and Field Engineering Team, discussed the criteria that should be taken into account for selecting the right product. He mentioned the importance of operating conditions and the goals of management since cost should not be taken as the only criterion when making a choice. In his presentation, which explains the effect of product choices on the balance sheet, he emphasized that by choosing the right product the need for annual oil and grease can be reduced, the cost of maintenancerepair, spare parts and consumables can be decreased, and energy consumption can be minimized.
Aytaç Duran emphasized the importance of choosing the right engine oil. He underlined that invisible costs should be handled as well as the visible costs when making a product decision. Stating that the price of oil is only the tip of the iceberg, Duran said there are various other cost items under the tip of the iceberg, such as equipment life, spare parts consumption, oil consumption, maintenancerepair costs, environmental regulations, spare equipment, production loss, unplanned downtimes, inventory costs, difficult initial operation, fuel consumption and safety.
Providing information about storage conditions for hydraulic oils, Ali Burak Kosif stated that proper storage is important in terms of cost, safety and ease of use. Kosif gave information about the performance criteria sought in hydraulic oils, and he emphasized the effect of hydraulic oils on equipment life and performance. In this context, he said that proper storage and handling can bring better profitability.
Ömer Koyuncu, on the other hand, discussed the conditions for the efficient use of greases. He talked about what needs to be done to do more with less grease. Mentioning the advantages that can be gained in the context of safety, efficiency and environment with planned engineering services, Koyuncu explained that they prepare an annual work plan to use the equipment and time in the most efficient way.
The Mobil team answered the questions in the Q& A session at the end of the presentation, and they also gave some examples from Mobil's applications in the field.
“Transformation of lubricants in an era of electric vehicles” webinar, the second of the webinars organized by Lubricant World Magazine, took place on Friday, May 29. Mehmet Bilgin, Özgecan Çakıcı and Derya Kocaoğlu from Total Turkey participated in the webinar as speakers, and it was realized through the YouTube channel under the sponsorship of Adco.
Mehmet Bilgin shared his predictions about how the automotive and lubricants sector will transform both during and after the pandemic and in line with developing technology and evolving demands. Indicating that the next decade will be a transformation decade, Bilgin said that companies will survive according to their ability to keep up with this transformation.
At the beginning of her presentation, Özgecan Çakıcı gave information about the sales of electric vehicles in the world. Çakıcı said that there are companies announcing that they will restrict diesel vehicle production and even stop it completely in the long run. She mentioned that the EV market would expand gradually. Sharing information on Total's product range for electric vehicles, she talked about their lubrication solutions specific to hybrid and electric vehicles and explained the changing lubrication needs.
Derya Kocaoğlu discussed the charging infrastructure for electric vehicles, and said that Europe has the weakest infrastructure in this sense. She stated that the charging market will mostly concentrate in homes and businesses, and she explained the solutions Total offers in this field.
At the end of the presentations and discussions, questions asked by participants on social media were answered at the Q& A session. The speakers tried to answer as many questions as possible. Live broadcast ended after a very comprehensive and useful webinar.