Ed­i­tor's Let­ter

Lubricant World - - CONTENTS -

While the eco­nomic ef­fects of the pan­demic con­tinue to be felt all over the world, the lu­bri­cant sec­tor is also fac­ing some dif­fi­cul­ties. Com­pa­nies take some mea­sures and de­velop new projects to al­le­vi­ate the bur­den on both their em­ploy­ees and cus­tomers. You see Aslı Yetkin Karagül, Castrol's Turkey, Ukraine and Cen­tral Asia Di­rec­tor, on our cover page. We asked her about Castrol's works dur­ing the pan­demic, the so­cial re­spon­si­bil­ity projects they have un­der­taken, their pro­duc­tion and ex­port fig­ures, and her fu­ture pre­dic­tions.

In this pe­riod, we have con­tin­ued our we­bi­nar se­ries. We hold live broad­casts with ex­perts on top­ics that at­tract the in­ter­est of ev­ery in­dus­try that touches lu­bri­cants. We sug­gest you to fol­low our so­cial me­dia ac­counts and never miss any an­nounce­ment for these in­for­ma­tive broad­casts.

Petrol Ofisi is one of those com­pa­nies that quickly adapted them­selves to the chal­leng­ing con­di­tions of the pan­demic and acted fast to over­come those chal­lenges. From the time the first COVID- 19 case was an­nounced in Turkey, they de­cided to con­tinue their cus­tomer train­ings vir­tu­ally in or­der to avoid any in­ter­rup­tion. Their ‘ tai­lor made' on­line train­ings have at­tracted so much in­ter­est that even non- cus­tomers con­tact Petrol Ofisi to re­quest on­line train­ing.

One of the key top­ics of this is­sue is the deal signed be­tween Petrol Ofisi and Chevron.

The deep- rooted col­lab­o­ra­tion be­tween the two brands has ex­panded into the pro­duc­tion and dis­tri­bu­tion of Chevron lu­bri­cant prod­ucts by

Petrol Ofisi in Turkey. This agree­ment shows the con­fi­dence and trust of Chevron in Petrol Ofisi and Turkey.

The Stars of Ex­port awards, given each year by İKMİB, found their own­ers at a vir­tual cer­e­mony this year due to the pan­demic. The top five com­pa­nies in the Lu­bri­cants cat­e­gory were an­nounced at the award cer­e­mony held on­line un­der the mod­er­a­tion of Oy­lum Talu. The awards were pre­sented to the com­pa­nies vir­tu­ally at the cer­e­mony held with the par­tic­i­pa­tion of

Ruh­sar Pek­can, Turk­ish Min­is­ter of Trade, Ismail Gülle, Chair­man of Turk­ish Ex­porters' As­sem­bly ( TIM), and Adil Pelis­ter, Chair­man of the Board of İKMİB.

In our in­ter­view sec­tion, you can learn more about Rek­soil, the only na­tional com­pany among the top five Stars of Ex­port. We asked Mustafa Ak­taş, Chair­man of the Board of Ak­taş Group, to tell us their se­cret of be­ing in the top five and the source of their de­ter­mi­na­tion.

Hop­ing to hear new suc­cess sto­ries from our in­dus­try even in tough times like this...

En­joy read­ing.

Turkey Edi­tion

Cansu Tuncer

cansu. tuncer@ vizy­onas. com

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