IN­TER­VIEW

Lubricant World - - CONTENTS -

The Stars of Ex­port awards, given by the Is­tan­bul Chem­i­cals and Chem­i­cal Prod­ucts Ex­porters As­so­ci­a­tion ( İKMİB) ev­ery year to honor and en­cour­age mem­ber com­pa­nies in the chem­i­cal in­dus­try for their suc­cess in ex­ports, are granted to their win­ners for this year. At the awards cer­e­mony, which was held on­line due to pan­demic, Rek­soil ranked among the top 5 com­pa­nies in the lu­bri­cants cat­e­gory.

Mr. Ak­taş, con­grat­u­la­tions on your suc­cess in ex­port. How do you eval­u­ate this suc­cess of your com­pany? What's your se­cret?

Thank you. As Rek­soil, this is not our first suc­cess. We have been among the top five com­pa­nies in the lu­bri­cants cat­e­gory with global com­pa­nies for over 3 years. Rex­oil is sold in many parts of the world and we try to de­liver the right prod­uct that suits our cus­tomers' needs. With our years of ex­pe­ri­ence, team­work and wide prod­uct range, we of­fer prod­ucts that ap­peals to ev­ery sec­tor within our man­u­fac­turer iden­tity. Since we take our busi­ness se­ri­ously, use the nec­es­sary in­stru­ments to achieve our goals, make long- term plans by ob­serv­ing the fu­ture and de­vel­op­ing tech­nolo­gies, we are able to of­fer prod­ucts needed in ev­ery con­ti­nent.

As Rek­soil, what is the share of your do­mes­tic sales and ex­ports in all your sales?

As Rex­oil brand, we meet do­mes­tic and for­eign de­mands with our prod­uct port­fo­lio that con­sists of au­to­mo­tive lu­bri­cants, in­dus­trial lu­bri­cants, process oils, grease and marine lu­bri­cants. Our share of ex­ports was

higher in pre­vi­ous years, but cur­rently the ra­tio of our ex­ports and do­mes­tic sales is equal. Ex­port is un­de­ni­ably im­por­tant and ab­so­lutely nec­es­sary for our coun­try. Our goal is to con­trib­ute to our coun­try from abroad by keep­ing our ex­ports one step ahead.

How is the Turk­ish lu­bri­cant sec­tor af­fected dur­ing the pan­demic?

The most af­fected part dur­ing the pan­demic was the do­mes­tic mar­ket. In this pe­riod, the de­cline peaked in April and May. Due to the lock­downs that our govern­ment had to im­pose in line with the pre­cau­tions, the do­mes­tic mar­ket started to slow down and even came to a halt. With the nor­mal­iza­tion process in June, eco­nomic mo­bil­ity has started in the mar­kets. To­day we are not too far away from the pre- pan­demic con­di­tions.

What about the con­se­quences of the pan­demic on you?

The slow­down in the do­mes­tic mar­ket was felt within our com­pany as well. We con­tin­ued to sup­ply in­dus­trial prod­ucts to com­pa­nies that con­tin­ued to work. In terms of ex­ports, our com­pany was not deeply af­fected ex­cept for a few cus­toms gates that were closed. We were able to de­liver our or­ders to cus­tomers by 90 per­cent. As the marine sec­tor re­mained ac­tive at the be­gin­ning of the pan­demic, I be­lieve we had over­come this process with the least dam­age by clos­ing the gap in the do­mes­tic mar­ket with marine lu­bri­cants.

In this con­text, can you share your fu­ture pre­dic­tions? How the world will be in the fu­ture and what should com­pa­nies do to sur­vive?

With the pan­demic, we have seen that com­pa­nies must al­ways base their plans and mea­sures on the worstcase sce­nario and must al­ways be pre­pared. As dis­cussed, there is a pos­si­bil­ity of a sec­ond wave, but we can only hope that it will not hap­pen. I wish God's mercy on our cit­i­zens who lost their lives due to pan­demic, and I wish pa­tience to their loved ones.

If the com­pa­nies use their in­vest­ments and fi­nan­cial re­sources in a way that is more ef­fi­cient and faster to pay off, rather than us­ing them as com­fort­ably and ca­su­ally as be­fore, they can come out with less dam­age. Tech­nol­ogy de­vel­ops more and more ev­ery day and it can in­flu­ence and guide us. In or­der not to be left be­hind, I be­lieve that we need to keep up with the change and use the ma­te­ri­als in the best way.

Lastly, we closely fol­low the de­vel­op­ments in our coun­try. We are proud that our coun­try will have a voice in the rapidly de­vel­op­ing elec­tric ve­hi­cle mar­ket with its do­mes­tic au­to­mo­bile fac­tory un­der con­struc­tion. As Rek­soil, we have con­veyed to the au­thor­i­ties that we are ready to do our part. Our goal is to prove that na­tional pro­duc­ers have a voice in the global mar­ket by in­creas­ing our suc­cess in ex­ports.

Mustafa Ak­taş Chair­man of the Board, Ak­taş Group

Newspapers in English

Newspapers from Turkey

© PressReader. All rights reserved.