Quartz is challenging the natural stone’s throne
Let’s pass to, in our opinion, the biggest problem of the natural stone industry. We have witnessed recently that natural stone is slowly being replaced by artificial products, especially in the US market. This situation is reflected to figures. Only 44% of the American sector representatives responding to Stone World
Magazine’s survey said that they were selling products made of natural stone. We remind you that the market share of quartz has climbed up to 36%, and that of ceramic products up to 22%. In other words, quartz is challenging natural stone’s throne in the US market..4