“Turkish Stones” move by IMIB
Istanbul Mineral Exporters’ Association (IMIB), which has been organizing Turkey’s national participation in
Coverings for 18 years, made an effective promotion campaign in Orlando where marble and ceramic traders were in a relentless conflict. Having the “bag” sponsorship of the fair, IMIB got 8 thousand bags with the logo “TurkishStones” to be given away to the visitors that came for registration. Not only the brand
Turkish Stones was spread out in America, but also the castle of ceramic traders was infiltrated via visitors.4