A FIRST IN TURKEY

Alimoğlu Marble Granite A.S. It aims to develop its marketing and sales network with the Metaverse 2.0 application it has developed.

H. Burak Alimoğlu stated that virtual reality technology will play an important role in the marble and granite industry; Our project is a first in Turkey.

Metaverse is an environment that emerged with the development of virtual reality technologies and allows users to simulate realworld experiences. This environment provides a seamless transition between the real world and the virtual world, allowing users to perform operations in the virtual world as they do in the real world. Today, this technology has started to be used especially in fields such as education, health, trade and tourism. The software, which is the center of attention in all sectors, is now moving to the Metaverse world for organizations such as congresses, fairs and summits. The concept of social isolation, which entered our lives with the pandemic, carried physical organizations to the virtual universe. Physical meetings and summits are now organized in Metaverse.

Even if we can’t meet physically due to the negativities caused by the pandemic in the digitalizing world day by day, it is now possible to come together in a 3D environment. Businesses can maintain their commercial negotiations dynamically by presenting their products to their customers at any time in the commodity environment.

The officials of Alimoğlu Marble Granite company, pointing out that Meta Evren online provides information about the products of the companies and increases the speed of sales and marketing; they state that the sales team takes great pleasure in presenting all their products to their customers in the meta environment without wasting time. They state that the digital universe is important in all sectors, and that they are pleased with the rapid feedback in the marble sector, especially considering the distances and costs.

Stating that virtual reality technology will play an important role in the marble and granite industry, H. Burak Alimoğlu, Deputy Chairman of the Board of Directors of the company; “Our project is a first in Turkey. We brought our prototype work together with visitors in Marble’ 2022. It attracted a lot of attention. Virtual reality applications are creating excitement today. Because it takes you to a completely different world, and you can see all the works in 3D in the digital environment and even from where you sit.

Most of the products produced in our company are for export, but with the Kovid-19 epidemic, we experienced difficulties like everyone visiting foreign customers. We preferred the metaverse universe to prepare an environment that does not look like the real one in the virtual environment. Metaverse is today’s technology. We can display all our products here. If the demands turn into orders, we start production. A person anywhere in the world wearing virtual reality glasses can access Turkish natural stones.

We as a company with this application; In the natural stone and marble sector, we aimed to create an interactive environment where customers can better understand and choose products with the closest textures and models by using virtual reality technology. Users, in our application designed in the concept of ancient Greek temples; They can interact and

experience realistic historical areas such as the Zeus statue, the ruins of the ancient city of Ephesus, the columns and the Celsus library within the application. They can examine all of our products by visiting our blocks, marble slabs and exhibition areas. Our investments continue, and we continue to develop applications and products. Our target is overseas… In the coming period, we will continue to take our place in the world market on a platform that fully adapts to digital transformation.”

Alimoğlu Marble Granite A.S. We foresee that virtual reality technology will play an important role in the marble and granite industry in the future by making the marketing and sales of our company’s products more effective with our Metaverse 2.0 application we have developed.