Need to take action

We are still not able to understand the countless dark, undiscovered secrets of the universe of which we have been living within its ecological structure and natural cycle for millions of years. The amount of knowledge we know is almost nothing compared to what we don’t know.

But in this cycle of natural life and ecology, much of what we know is undeniably fascinating and even miraculous in general. It is impossible not to be impressed by the unique works of nature.

Nature has inspired every branch of art. Natural stones are the natural art that nature presents to us. The endless combinations of natural colors, transformations and reactions with fascinating colors and patterns set the fashion trends of our buildings.

Our fairs, which are the fashion shows of the sector, are the most important elements where new trends emerge. Yes, one of these most important events is Marmomacc Verona, and all sector stakeholders are already experiencing the excitement of new trends and developments.

The economic contraction experienced all over the world, bear results such as decrease in commercial activities and business volumes in general, uncertainties, along with contraction in the markets. These kind of fair organizations are our greatest hope for the livening up of these commercial activities. From the very first day I took part in the sector, I hear that every trade fair I participated has been loosing popularity compared to its previous year. We hear from the visitors and participants we speak that the fairs are getting monotonous. This and such discourses are gray clouds over such organizations. The world’s leading trade fairs are in a wild competition. Every fair is in an effort to be the best, to be the most popular, to bring the highest sound, to make the best turnover.

I wish the continuation of their success….

I would like to emphasize the importance of listening to the voice of the participants, which is the main element of these fairs. Many companies give up their hope of, FINDING NEW CUSTOMERS AND MARKETS, which is the main purpose of the fairs, and say that they participate the fairs for prestige purposes. However, as members of the sectoral media, and this concerns us about the future of the sector. Fair organizers are currently blind to see the necessity of renewal in the portfolio of exhibitors and visitors.

It is a necessity that our fairs, which are the lifeblood of the sector and the most important sharing platforms, develop new strategies and implement a structure that will provide maximum benefit and value to the sector in order to avoid succumbing to the technological and virtual world.

I am hopeful that our main fairs with extensive experience in the past, which has contributed to this sector, will achieve better in the future. As long as we want ...

In order to let our fairs turn into big festivals, we MUST TAKE ACTION.