ABU DHABI

Abu Dhabi is an ab­so­lute pearl of a city, lever­ag­ing its tra­di­tional eco­nomic acu­men and nat­u­rally beau­ti­ful sur­round­ings to pro­duce a mod­ern-day of­fer­ing fit for all de­mo­graph­ics

Abu Dhabi Business Travel Guide - - Front Page - Writer: Matthew Staff

Fast be­com­ing a key con­tender across all sig­nif­i­cant suc­cess barom­e­ters on a global scale, Abu Dhabi’s promi­nence as a thriv­ing eco­nomic en­tity cer­tainly isn’t a new re­al­i­sa­tion, but its abil­ity to match fi­nan­cial pros­per­ity with tourist ac­ces­si­bil­ity is prov­ing a for­mi­da­ble mod­ern day com­bi­na­tion.

The main ben­e­fi­ciary of such a combo is in­evitably the busi­ness trav­eller; the new sect of suit-meetss­wim­suit in­di­vid­ual that re­quires con­fer­ence room, board­room and pro­fes­sion­al­ism com­pe­ten­cies, yet cov­ets fine din­ing, co­pi­ous leisure fa­cil­i­ties and spec­tac­u­lar scenery.

As the cap­i­tal and po­lit­i­cal and in­dus­trial cen­tre of the UAE, yet also a hol­i­day hotspot; Abu Dhabi ticks these boxes more per­ti­nently than most. And as the city’s Con­ven­tion Bu­reau al­ludes to through­out this guide to this is­land-sit­u­ated pearl, the ex­tent of busi­ness ac­tiv­i­ties head­ing to the city epit­o­mises bet­ter than any words how im­por­tant Abu Dhabi has be­come.

It has climbed the world rank­ings in re­cent years to be­come one of the top meet­ing des­ti­na­tions for glob­ally sig­nif­i­cant in­dus­try events; now be­ing talked about in the same bracket as Ham­burg, Chicago, Va­len­cia and San Fran­cisco.

“[It is] re­flec­tive of Abu Dhabi’s strides to gain recog­ni­tion as a prime des­ti­na­tion for the meet­ings, in­cen­tives, con­fer­ences, and ex­hi­bi­tions in­dus­try,” said HE Saif Saeed Ghobash, Direc­tor Gen­eral, Abu Dhabi Tourism & Cul­ture Author­ity (TCA Abu Dhabi) back in 2016. “Our

busi­ness event am­bi­tions have also been recog­nised by the World Travel Awards, which named Abu Dhabi the Mid­dle East’s Lead­ing Meet­ings and Con­fer­ence Des­ti­na­tion in 2015. We are en­cour­aged that the num­ber of busi­ness events tak­ing place within Abu Dhabi con­tin­ues to grow, hav­ing climbed steadily from 24 in 2013 to 35 in 2015.”

The va­ri­ety of these events is ex­hib­ited in their range from ex­clu­sive events to large con­ven­tions at­tract­ing more than 3,000 del­e­gates, such as the World Con­fer­ence on To­bacco or Health (WCTOH) hosted at Abu Dhabi Na­tional Ex­hi­bi­tion Cen­tre (ADNEC) in March, 2015.

Global events of this cal­i­bre place Abu Dhabi at the fore­front of the agenda for ma­jor con­ven­tions and con­fer­ences, pro­vid­ing strong ev­i­dence of the city’s abil­ity to en­sure the suc­cess of large, sig­nif­i­cant oc­ca­sions.

“Abu Dhabi’s growth as a global meet­ings des­ti­na­tion has been iden­ti­fied with sev­eral key con­tribut­ing fac­tors,” in­tro­duces the Abu Dhabi Con­ven­tion Bu­reau’s Direc­tor, Mubarak Al Shamisi. “Unique op­por­tu­ni­ties found within the emi­rate in­clude the avail­abil­ity of head­line at­trac­tions, new lux­ury re­sorts, and a com­mit­ment to high stan­dards of ser­vice and ex­cel­lence.

“Ac­ces­si­bil­ity has also been cited as a con­tribut­ing fac­tor to Abu Dhabi’s high rank­ing among global meet­ings lo­ca­tions. The emi­rate is sit­u­ated at the cen­tre of three con­ti­nents and is within a five-hour flight’s dis­tance for half of the world’s pop­u­la­tion.”

Images cour­tesy of TCA Abu Dhabi

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