The Business End
TRADITIONALLY POTENT across the pearl trade sector as well as in the oil & gas domain, prior to its more recent exposure to manufacturing, construction, finance, retail and technology industries, the modern multiculturalism of the city, and its subsequent appeal as a foreign direct investment opportunity lends Abu Dhabi perfectly to the business event scene; and by proxy, the business travel visitor.
Abu Dhabi has continued to invest in efforts to develop and upgrade event organisation facilities in order to promote an accurate record of events hosted within the emirate.
The Events Licensing Service (ELS), recently announced by TCA Abu
Dhabi, introduces a standardised online platform that will streamline the official registration of all events administered, organised and managed across the emirate. Meanwhile,
Abu Dhabi also aims to develop premier venues such as ADNEC in order to promote the destination to international and regional events. In 2014, significant developments were introduced to ADNEC’s outdoor exhibition spaces adjacent to the Grandstand building, as well as the Central Plaza.
Responsible for leading this drive is the aforementioned Abu Dhabi Convention Bureau which, as a division of TCA Abu Dhabi, is a dedicated onestop entity which supports the growth of exhibitions, conferences, meetings and incentives within the emirate by forging closer links with the industry and providing a full range of support.
“Abu Dhabi Convention Bureau can assist with any planner’s needs and acts as a one-stop shop, offering free advice, help with planning and local knowledge. Key assistance includes researching bid opportunities, assisting with a tailored bid strategy to ensure competitiveness, providing destination promotional collateral, and boosting delegate numbers through the authority’s international offices,” explains Al Shamisi. “The Abu Dhabi Convention Bureau team provides co-ordination with local partners, and helps arrange introductions to key Abu Dhabi stakeholders, secures support from mainline industry and tourism leaders, and assists with government liaison, researching appropriate venues, offering PR and marketing support, and providing innovative activities and preand post-conference ideas.
“Our groundbreaking Advantage Abu Dhabi is aimed at catalysing and seeding innovative and viable business events aligned to the Abu Dhabi Government’s 2030 Economic Vision.”