Architectural Digest (UAE)
Riyad Joucka, Founder and Lead Architect, MEAN
We should all eschew stereotypes – we know this – but the word ‘architect’ does seem to evoke an image of a middle-aged man with grey hair and statement spectacles (see the likes of Le Corbusier and Philip Johnson). So the handsome swagger of Riyad Joucka is unexpected. His journey in architecture has taken him from the Architectural Association in London where he studied, to projects in New York and Hong Kong and work with international firms Woods Bagot and Foster & Partners.
In 2015 Joucka arrived in Dubai and founded the Middle East Architecture Network, or MEAN. Described as “an interdisciplinary community of architects, designers, programmers, and artists”, MEAN is also an architecture practice, focusing on the innovative technological and economic trends that have interested Joucka since school.
“Our niche in design is new and unusual, so it takes a very progressive client to believe in it,” he says. “But we had the opportunity to work with Audi on its Innovation Hub that we presented at Dubai Design Week. It was an incredible opportunity to put our ideas to the test.”
“Our niche in design is new and unusual, so it takes a very progressive client to believe in it”