Re­view: Nikki Beach Re­sort & Spa Dubai

We get away from the city noise to a place that takes our breath away

Arabian Business English - - HOTEL REVIEW - BY LUBNA HAM­DAN

Liv­ing in Dubai can feel like a never-end­ing vacation for those of us for­tu­nate enough to en­joy the heav­enly sand strips and glis­ten­ing blue wa­ters, but step onto the vast Nikki Beach Re­sort & Spa Dubai prop­erty and you'll likely feel that you've been missing out.

The sand is just a lit­tle bit softer, the sea is a brighter blue and the bustling sounds of the city seem to quickly fade away (de­spite the cel­e­brated Nikki Beach Club be­ing just a few steps away).

It's not that Dubai isn't filled with five-star beach re­sorts that take our breath away, it's that even the air at this par­tic­u­lar lo­ca­tion feels fresher than ever. And it is with­out doubt due largely to its se­cluded spot on the re­mote Pearl Jumeirah. But credit must be given where credit is due, and it is pri­mar­ily thanks to the The

Nikki Beach brand that the ex­pe­ri­ence truly stands out.

The fa­mous Mi­ami-style con­cept is known for its sim­plic­ity which fea­tures an abun­dance of white in­te­ri­ors com­ple­mented by earthy tones and eco-cen­tric el­e­ments. Launched by Jack Pen­rod in 1998 in the US, it aims to com­bine en­ter­tain­ment, din­ing and mu­sic in a lux­ury beach of­fer­ing. The idea comes full cir­cle, as most rooms (we stayed at the Ocean Luux Suite) over­look tran­quil sea views from spa­cious liv­ing rooms, bed­rooms and bal­conies. Gone are the tra­di­tional lux­u­ri­ous in­te­ri­ors that of­ten act as dis­trac­tions – even if un­con­sciously – such as blind­ing chan­de­liers, heav­ily em­broi­dered car­pets and gold-gilded fur­nish­ings. Rather, there's an airy, sooth­ing feel about the easy-go­ing style of the mod­ern prop­erty. It re­volves around you, the guest, as the sim­plic­ity of it all re­laxes the mind enough to wash away the daily nui­sances that amount to in­ten­si­fied city stress.

Even the staff seem to roam around stress-free, even though the ser­vice is re­mark­able. Then again, it's hard not to re­lax when your sur­round­ings in­volve the sounds of beach waves and views of de­light­ful palm trees. The re­sort's num­bers speak for them­selves, as it does ex­cep­tion­ally well in Dubai. Hanna Azi, gen­eral man­ager, tells us the prop­erty is ex­pe­ri­enc­ing steady two-digit an­nual growth in spite of all the noise in the ar­guably sat­u­rated hos­pi­tal­ity mar­ket. In the sum­mer, the av­er­age oc­cu­pancy re­mains higher than 80 per­cent, ac­cord­ing to Azi.

This is partly due to the glam­orous Nikki Beach Club, where the motto is 'Cel­e­brat­ing Life'. It's dif­fi­cult to think of any­thing other than cel­e­bra­tions when at the get­away. It is tucked away from the city af­ter all. All fac­tors come to­gether, how­ever, as the food at the beach club is very much above av­er­age. We or­der a large sushi boat with var­i­ous fish that are as fresh as they come. We didn't ex­pect less from a beach­front re­sort. Drinks flow and or­ders are served quickly, even on a busy day. And as the num­bers show, the beach club is usu­ally busy.

Azi says it is 'out­per­form­ing' oth­ers as it con­cen­trates on a niche seg­ment. We are un­sur­prised to find out that it in­cludes many a mil­len­ni­als. While some hote­liers tar­get younger gen­er­a­tions seek­ing af­ford­able ac­co­mo­da­tion, Nikki Beach be­lieves many mil­len­ni­als are will­ing to pay for a pre­mium stay they en­joy.

As we look around at the faces rel­ish­ing in the care­free vibe, we re­alise we are one of them.

The min­i­mal­ism of the Ocean Luux Suite ex­udes a care­free vibe

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