Eco-friendly trasport

Sus­tain­able mo­bil­ity in the re­gion will gain tremen­dous mo­men­tum this com­ing year

Arabian Business English - - 2019 PREDICTIONS TRANSPORT - By Kalyana Si­vagnanam, RE­GIONAL VICE PRES­I­DENT, MAR­KET­ING AND SALES FOR AFRICA, MID­DLE EAST AND IN­DIA AT NIS­SAN

IN THE PAST YEAR, NIS­SAN has con­tin­ued its up­ward tra­jec­tory in the Mid­dle East, grow­ing in terms of sales, mar­ket share, cus­tomer sat­is­fac­tion and brand power. 2019 is set to be an ex­cit­ing year for Nis­san, as we look to build on the growth achieved in the pre­vi­ous fi­nan­cial year and con­tinue to shape the fu­ture of mo­bil­ity.

In terms of sales, SUVs will con­tinue to be at­trac­tive op­tions, demon­strat­ing their en­dur­ing pop­u­lar­ity to peo­ple in the re­gion. In Nis­san’s Fi­nan­cial Year 17 (April 2017 – March 2018), mar­ket share of the Nis­san Pa­trol range in­creased by 11.4 per­cent com­pared to the pre­vi­ous year, and the Pa­trol be­came the best-sell­ing full-size SUV in the UAE.

That be­ing said, we are also an­tic­i­pat­ing a growth in sales of smaller and more fuel-ef­fi­cient op­tions such as the Nis­san Pa­trol V6 or Nis­san Kicks. Ris­ing fuel prices and in­creased aware­ness about the eco­nomic and en­vi­ron­men­tal ad­van­tages of fu­el­ef­fi­cient ve­hi­cles will drive this change among con­sumers. We are also work­ing with emerg­ing tech­nolo­gies to im­prove our range’s ecofriendly cre­den­tials.

In­deed, the con­cept of sus­tain­able mo­bil­ity is gain­ing tremen­dous mo­men­tum in the UAE, and we see it as one of the key fo­cuses for the au­to­mo­tive in­dus­try n 2019. The UAE Vi­sion 2021 aims to make Dubai a smart, in­te­grated, and con­nected city, one that is fully sus­tain­able with its re­sources and clean en­vi­ron­men­tal com­po­nents. Sim­i­larly, a fed­eral man­date that states 10 per­cent of in­vest­ments in new ve­hi­cles will cover elec­tric and hy­brid cars by 2020, will greatly help in en­cour­ag­ing con­sumers to make the shift to more en­vi­ron­men­tally-friendly meth­ods of trans­porta­tion.

The UAE gov­ern­ment de­serves full credit for its sup­port to­wards elec­tric ve­hi­cles, which was out­lined in a strate­gic roadmap to greener roads in late 2017. In­cen­tives in­clude free pub­lic charg­ing sta­tions in Dubai un­til the end of 2019, com­pli­men­tary park­ing spots, ex­emp­tion from con­ges­tion charges and a waiver on reg­is­tra­tion and re­newal fees.

The UAE’s fo­cus on in­tel­li­gent and sus­tain­able trans­port so­lu­tions mir­rors the aims and the man­i­festo of Nis­san’s In­tel­li­gent Mo­bil­ity Strat­egy. Launched in 2016, the global strat­egy de­fines the way cars are pow­ered, driven and in­te­grated into so­ci­ety. The Nis­san LEAF is now the world’s best-sell­ing elec­tric ve­hi­cle with over 372,000 cars hav­ing been sold to date.

The com­ing year will also see the count­down to Expo 2020 Dubai start to re­ally gain mo­men­tum. In 2017 Nis­san was an­nounced as the of­fi­cial au­to­mo­tive part­ner of the event. Our aim is that our in­volve­ment in Expo 2020 will also help ac­cel­er­ate the elec­tri­fi­ca­tion of mo­bil­ity in the Mid­dle East re­gion.

More­over, the im­por­tance of tech­nol­ogy as a so­cial equaliser will be a fo­cus in 2019, as the UAE gears up to host the Spe­cial Olympics, the big­gest sport­ing and hu­man­i­tar­ian event of the year. His­tor­i­cally, ac­cess to ap­pro­pri­ate trans­porta­tion and new tech­nolo­gies have been vi­tal in pro­vid­ing au­ton­omy and in­de­pen­dent mo­bil­ity for Peo­ple of De­ter­mi­na­tion. We are con­fi­dent that the 2019 Spe­cial Olympics will bring height­ened aware­ness across the world, of how tech­nol­ogy can be used to ‘level the play­ing field’.

With the pace of tech­no­log­i­cal change ac­cel­er­at­ing, and au­ton­o­mous driv­ing be­gin­ning to be­come a reality, we believe that the next few years will be piv­otal in help­ing Nis­san and the wider au­to­mo­tive in­dus­try re­de­fine the fu­ture of global mo­bil­ity.

THE NEXT FEW YEARS WILL RE­DE­FINE THE FU­TURE OF GLOBAL MO­BIL­ITY” THE IM­POR­TANCE OF TECH­NOL­OGY AS A SO­CIAL EQUALISER WILL BE A FO­CUS IN 2019”

Driv­ing change Nis­san aims to ac­cel­er­ate the elec­tri­fi­ca­tion of mo­bil­ity

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