Rayyan Al Ajaji talks about Unbox his shared workshop concept that enhances productivity through design
People come here with their ideas, and we help get them unboxed,” says Rayyan Al Ajaji, founder of a new shared workspace that helps corporations, entrepreneurs and start-ups grow their business within an origami-inspired interior. Newly launched in Dubai’s Business Bay, Unbox is described by its founder as a community of like-minded people collaborating within a multifunctional space. “We have a good mix of businesses of all sizes, from a wide range of industries,” explains Al Ajaji. The workspace offers everything under one roof, including digital marketing, human resources and accounting to help businesses realise their full potential with ease.
With a calm, yet stylish design, the Japanese-inspired interior is built to provide total comfort for members. “We wanted to have a minimal design with soft colours that bring about the feel of a relaxed office,” Al Ajaji says. “We didn’t want to do anything too funky or exaggerated, but more laid-back and business focused.” He adds that just like origami, the Japanese art that has inspired
the look and feel of the space, a business idea can be shaped or reshaped “in any way you want” to refine it over time. “We have different areas as well, including open and closed spaces depending on different preferences,” he says. “Web developers and tech professionals, for instance, work in quiet spaces, so we’ve provided those types of experts with closed offices. Sales professionals, on the other hand, tend to prefer a more open environment.”
Other than its visual appeal, the design of the walls and ceilings also serves an acoustic purpose. “The wall at the entrance, for example, deflects sound and muffles echoes throughout the office,” he adds. Even the furniture serves an acoustic function, helping to reduce noise pollution further. Sustainability was another key consideration, with Unbox using lightweight, biodegradable panels for the walls and ceilings, as well as organic carpeting and locally sourced materials.
“Innovation, creativity and performance are all inspired by design,” he says. “We grow up surrounded by architecture, and it tends to evoke certain feelings.” For Al Ajaji, that feeling for any work space should always be comfort.
CLOCKWISE FROM TOP LEFT: RAYYAN AL AJAJI IN THE RECEPTION OF UNBOX, WHICH PROVIDES BUSINESSES OF ALL SIZES A CONVENIENT AND INSPIRING BASE TO OPERATE FROM IN DUBAI; AN OPEN PLAN FLEXIBLE WORKING ZONE; ENCLOSED AREAS FOR MAKING CALLS; AN IMPRESSIVE MULTIFUNCTIONAL SPACE FOR EVENTSAND WORKSHOPS