Eti­had nar­rows cold chain prod­uct with ‘FreshFor­ward’

The new prod­uct en­sures items such as fresh fruits and veg­eta­bles, move seam­lessly across Eti­had Cargo’s global net­work

Aviation Business - - CONTENTS -

Eti­had Cargo is con­tin­u­ing its fo­cus on in­dus­try ver­ti­cals with the launch of FreshFor­ward, a new ser­vice for the cold chain in­dus­try re­spon­si­ble for im­port­ing per­ish­able goods to the UAE.

The new prod­uct en­sures items such as fresh fruits, veg­eta­bles, dairy, fish, meat and flow­ers move seam­lessly across Eti­had Cargo’s global net­work un­til they reach their fi­nal des­ti­na­tion.

More specif­i­cally at the Abu Dhabi hub, it pri­ori­tises the trans­fer of per­ish­able cargo from the air­craft into a ded­i­cated cen­tre, and sub­se­quently onto reefer trucks to be de­liv­ered di­rectly to the cus­tomer’s doorstep any­where in the UAE.

This marks a mile­stone in the ex­pan­sion of Eti­had’s value chain of­fer­ing to in­clude last-mile de­liv­ery in its home mar­ket for select prod­ucts, it­self a key pil­lar of Eti­had’s re­freshed strat­egy to ex­pand ser­vices beyond its con­ven­tional air­port-to-air­port model.

“Eti­had Cargo plays a vi­tal role in stim­u­lat­ing the UAE’s im­ports and ex­ports via our Abu Dhabi hub, and to­day we are de­lighted to in­tro­duce yet an­other prod­uct that will act as a fur­ther cat­a­lyst to this,” said Ab­dulla Mo­hamed Sha­did, Eti­had Air­ways man­ag­ing di­rec­tor, Cargo and Lo­gis­tics.

“Safe, ef­fi­cient and timely trans­port is crit­i­cal for the UAE’s ma­jor im­porters of fresh pro­duce in­clud­ing su­per­mar­ket chains, F&B whole­salers, restau­rants and florists,” he added.

Eti­had Cargo trans­ported over 90,000 tons of per­ish­ables over the last 12 months. Fruits and veg­eta­bles made up more than 37% of the to­tal, whilst meat (15,000 tons), flow­ers (19,000 tons) and fish (8,000 tons) were the other ma­jor cat­e­gories car­ried by Eti­had.

Eti­had’s fleet of 109 nar­row-body, wide-body and freighter air­craft fly to over 90 des­ti­na­tions glob­ally and are read­ily con­fig­ured for per­ish­able cargo com­pat­i­bil­ity, ap­ply­ing the high­est lev­els of qual­ity con­trols.

The Eti­had Cargo net­work con­nects the UAE with key ex­port mar­kets glob­ally and also pro­vides a seam­less trans­fer in Abu Dhabi for a global cold chain in­dus­try that boasts South Amer­i­can flow­ers, In­dian man­goes and Aus­tralian lamb as some of its key prod­ucts.

Cus­tomers will con­tinue to ben­e­fit from Eti­had Cargo’s es­tab­lished track and trace ca­pa­bil­i­ties, adap­tive tem­per­a­ture con­trol on freighter and pas­sen­ger air­craft, cold chain stor­age at the hub, dry-ice pack­ing, ther­mal blan­kets and cool dol­lies, all but a few of the el­e­ments avail­able un­der this newly branded prod­uct.

FreshFor­ward is the lat­est re­lease in Eti­had Cargo’s re­vised com­mer­cial of­fer­ing to in­creas­ingly ad­dress pre­mium prod­uct seg­ments.

Re­cent launches of new prod­ucts such as FlightVale­t (au­to­mo­tive), FlyCul­ture (arts and mu­sic) and now FreshFor­ward (cold chain), have been de­signed to specif­i­cally meet the unique at­tributes of those in­dus­tries.

The Eti­had Cargo net­work con­nects the UAE with key ex­port mar­kets glob­ally.

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