Eti­had Air­ways sets its sights on the Cloud

The air­line aims to en­hance the cus­tomer ex­pe­ri­ence through the use of Cloud tech­nol­ogy

Aviation Business - - CONTENTS -

In an ef­fort to en­hance its mer­chan­dis­ing and dis­tri­bu­tion ca­pa­bil­i­ties, Eti­had Air­ways has part­nered with Farel­ogix Inc, to de­ploy its cloud-based so­lu­tion, FLX Mer­chan­dise.

The im­ple­men­ta­tion of the plat­form will en­able the air­line to de­liver cus­tomised ser­vice propo­si­tions and pack­ages for its cus­tomers. This, in turn, will en­cour­age the de­vel­op­ment of an­cil­lary of­fer­ings for pas­sen­gers, while also cre­at­ing per­son­alised travel op­tions across dis­tri­bu­tion chan­nels.

“Our vi­sion is to pro­vide guests with the widest choice. We are proud to part­ner with Farel­ogix, a recog­nised leader in air­line com­merce tech­nol­ogy, to re­alise this vi­sion,” said Robin Ka­mark, Eti­had’s Chief Com­mer­cial Of­fi­cer.

“The new part­ner­ship will help us in the jour­ney to­wards the air­line’s dig­i­tal trans­for­ma­tion that fo­cuses on de­liv­er­ing mod­ern re­tail ex­pe­ri­ences to cus­tomers around the globe.”

The util­i­sa­tion of FLX Mer­chan­dise will al­low Eti­had to of­fer op­tional prod­ucts, such as pre­ferred seats and pri­or­ity board- ing, for ex­am­ple. Ad­di­tion­ally, the plat­form will re­port boost speed-to-mar­ket in the in­tro­duc­tion of new of­fers.

“Eti­had has a re­lent­less drive to ex­ceed cus­tomer ex­pec­ta­tions with per­son­alised of­fers and greater choice. Our part­ner­ship will en­able them to do what they do best – de­light their guests,” said Jim David­son, CEO of Farel­ogix.

Mov­ing for­ward, Eti­had has laid plans to un­veil a full New Dis­tri­bu­tion Ca­pa­bil­ity (NDC) en­abled plat­form, an ad­di­tion that would al­low cus­tomers to bet­ter vi­su­alise of­fer­ings through dig­i­tal me­dia. This would come in form of image and video con­tent and would be vis­i­ble to the cus­tomer, whether they are book­ing via travel agen­cies or util­is­ing meta-search en­gines.

“It is cru­cial in to­day’s dig­i­tal world that we con­tin­u­ously re­fine our ser­vices and utilise pro­gres­sive tech­nol­ogy to el­e­vate our cus­tomers travel ex­pe­ri­ences re­gard­less of the chan­nel they use to book. The so­lu­tions of­fered by Farel­ogix will al­low us to take con­trol of our of­fer, ex­pand our dis­tri­bu­tion ca­pa­bil­i­ties and drive prod­uct vari­a­tion,” added Ka­mark.

The plat­form will en­able the air­line to de­liver cus­tomised ser­vice propo­si­tions and pack­ages.

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