Bri­tish Air­ways ap­points new chief com­mer­cial of­fi­cer

Tak­ing re­spon­si­bil­ity for the car­rier’s com­mer­cial di­vi­sion, An­drew Brem joined the United King­dom’s na­tional air­line on 29 Oc­to­ber 2018

Aviation Business - - CONTENTS -

Bri­tish Air­ways has an­nounced the ap­point­ment of An­drew Brem, who will serve as the car­rier’s chief com­mer­cial of­fi­cer, as well as a mem­ber of the Bri­tish Air­ways man­age­ment Com­mit­tee.

Pre­vi­ously hold­ing the role of chief dig­i­tal of­fi­cer at Aviva, an FTSE-100 in­surance busi­ness, Brem has held leadership po­si­tions in a num­ber of or­gan­i­sa­tions.

This in­clude serv­ing as man­ag­ing di­rec­tor of Bri­tish Gas’ Hive, as well as man­ag­ing di­rec­tor, Mul­ti­Chan­nel eCom­merce & Ser­vices at Car­phone Ware­house.

En­ter­ing his new role as CCO back on the 29 Oc­to­ber 2018, Brem takes over re­spon­si­bil­ity for the air­line’s com­mer­cial di­vi­sion and will re­port di­rectly to Alex Cruz, chair­man and CEO of Bri­tish Air­ways.

“I am thrilled to wel­come An­drew to Bri­tish Air­ways. An­drew is a great tal­ent with ex­ten­sive ex­pe­ri­ence of lead­ing and grow­ing con­sumer busi­nesses. We are in­vest­ing £4.5 bil­lion in our prod­ucts and ser­vices over the next five years and An­drew will be in­stru­men­tal in ac­cel­er­at­ing our trans­for­ma­tion and strength­en­ing our com­mer­cial of­fer. We are all look­ing for­ward to work­ing with him,” shared Cruz.

Brem re­placed Adam Daniels who had moved on to join Avios as chief com­mer­cial of­fi­cer.

“Con­sumer be­hav­iour in avi­a­tion is evolv­ing rapidly and driv­ing change. This, com­bined with the sig­nif­i­cant in­vest­ment pro­gramme for the next five years, makes it an ex­cit­ing time to join Bri­tish Air­ways. I am look­ing for­ward to work­ing with the team and Bri­tish Air­ways’ busi­ness trade part­ners to take for­ward our am­bi­tions,” said Brem.

An­drew Brem, CCO, Bri­tish Air­ways.

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