Aviation Business

Dubai’s dnata ac­quires Euro­pean AI-tech firm

Dubai air ser­vices provider buys the ma­jor­ity stake in bd4­travel, which pro­vides AI so­lu­tions to on­line travel agen­cies

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Dubai-based air ser­vices provider dnata has an­nounced that it ac­quired a ma­jor­ity stake in bd4­travel (Big Data for Travel), a tech com­pany, which pro­vides ar­ti­fi­cial in­tel­li­gence (AI)-driven so­lu­tions to on­line travel agen­cies.

Based in Ger­many and the UK, bd4­travel’s so­phis­ti­cated al­go­rithms al­low on­line travel agen­cies to en­gage with anony­mous cus­tomers and per­son­alise their shop­ping ex­pe­ri­ence in real-time, a state­ment said.

The ac­qui­si­tion is ef­fec­tive im­me­di­ately, with no in­ter­rup­tion to the ser­vices of­fered by bd4­travel. The busi­ness will con­tinue un­der the bd4­travel brand­ing.

The par­ties have agreed not to dis­close the de­tails of the ac­qui­si­tion, the state­ment added.

“At dnata we are con­stantly look­ing for ways to em­brace in­no­va­tion and new tech­nol­ogy to max­imise ef­fi­ciency and en­sure ser­vice ex­cel­lence,” said Iain An­drew, di­vi­sional se­nior vice pres­i­dent, Travel Ser­vices, dnata.

“bd4­travel of­fers so­lu­tions for both. Our in­vest­ment in bd4­travel will help us fur­ther op­ti­mise our pro­cesses and, by tak­ing a world-class tech­nol­ogy to a global level, de­liver more value to the travel in­dus­try.”

Run­ning more than 40 sites, bd4­travel cur­rently serves travel or­gan­i­sa­tions in 17 mar­kets and dnata said the an­nounce­ment un­der­lines its com­mit­ment to ap­ply­ing state-of-the-art tech­nolo­gies to im­prove ef­fi­ciency and cus­tomer ex­pe­ri­ence.

“This ma­jor­ity ac­qui­si­tion by dnata is a ma­jor mile­stone for bd4­travel, which will en­able us to grow our AI-led so­lu­tions and bring this tech­nol­ogy to more cus­tomers es­pe­cially within the air­line world,” added Andy Owen Jones, the founder of bd4­travel.

“We are ex­cited by the prospects of work­ing with dnata, with their in­ter­na­tional reach and their com­mit­ment to in­vest­ing in the best tech­nolo­gies in the travel in­dus­try. This is the start of a pow­er­ful col­lab­o­ra­tion.”

 ??  ?? bd4­travel cur­rently serves lead­ing travel or­gan­i­sa­tions in 17 mar­kets and runs more than 40 sites.
bd4­travel cur­rently serves lead­ing travel or­gan­i­sa­tions in 17 mar­kets and runs more than 40 sites.

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