Fly­dubai launches new fare struc­ture for econ­omy pas­sen­gers

Pas­sen­gers will be able to choose be­tween Lite, Value and Flex bun­dles de­signed to cater to var­i­ous travel and bud­get needs

Aviation Business - - CONTENTS -

Dubai-based fly­dubai has in­tro­duced a new fare struc­ture which of­fers econ­omy class pas­sen­gers more choice when trav­el­ling.

The new fare types ap­ply for all book­ings made start­ing from 2nd De­cem­ber on­wards. They al­low pas­sen­gers to choose be­tween Lite, Value and Flex bun­dles de­signed to cater to var­i­ous travel and bud­get needs.

Pas­sen­gers will be re­quired to choose a fare type and meal prod­uct avail­able for the Value and Flex fare types re­spec­tively.

Meal op­tions will vary depend­ing on route, flight du­ra­tion and time of day. They in­clude sand­wiches, hot wraps, hot meals and bento boxes.

Pas­sen­gers who opt for the Lite fare type can choose to buy from the on­board cater­ing cart which in­cludes a se­lec­tion of snacks and bev­er­ages.

The move is the lat­est in a se­ries of prod­uct en­hace­ments by fly­dubai, which in­cluded the in­tro­duc­tion of im­proved cabin in­te­rior on the new Boe­ing 737 MAX 8 air­craft, a new uni­form, a hol­i­days divi­sion and a part­ner­ship with Emi­rates Sky­wards re­wards pro­gramme.

Ha­mad Obaidalla, chief com­mer­cial of­fi­cer at fly­dubai said the air­line is com­mit­ted to meet­ing the chang­ing de­mands of its cus­tomers as it fur­ther ma­tures.

Jey­hun Efendi, se­nior vice pres­i­dent Com­mer­cial Op­er­a­tions and E-com­merce for fly­dubai, ex­plained the new fares tackle the chal­lenges and op­por- tu­ni­ties that come from op­er­at­ing in a di­verse net­work.

“Pas­sen­gers trav­el­ling on Fly­dubai to Mus­cat, Moscow or Helsinki have dif­fer­ent travel needs and pref­er­ences and the new fare types will help en­hance their Fly­dubai ex­pe­ri­ence by sim­pli­fy­ing the book­ing jour­ney and of­fer­ing the op­tion to choose be­tween un­bun­dled or bun­dled pack­ages,” he said.

Pas­sen­gers trav­el­ling in busi­ness class, how­ever, will see no changes to the ex­ist­ing busi­ness class fares.

fly­dubai car­ried over 10.4 mil­lion pas­sen­gers in 2017 alone. Since its in­cep­tion in 2009, it has built a net­work of 90 des­ti­na­tions in 46 coun­tries span­ning from Bangladesh, Fin­land, Rus­sia and Zanz­ibar.

The move is the lat­est in a se­ries of prod­uct en­hace­ments by fly­dubai, which in­cludes the in­tro­duc­tion of im­proved cabin in­te­rior on the new Boe­ing 737 MAX 8.

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