CURBING JET LAG

Etihad Airways and Pana­sonic Avion­ics Cor­po­ra­tion an­nounce part­ner­ship to jointly de­velop and trial wellness so­lu­tions for mo­bile de­vices

Aviation Business - - AVIATION PARTNERS -

Etihad and Pana­sonic un­veil ‘jet lag’ app

Etihad Airways and Pana­sonic Avion­ics Cor­po­ra­tion have an­nounced a part­ner­ship to jointly de­velop and trial wellness so­lu­tions aimed at im­prov­ing the trav­eller ex­pe­ri­ence.

As part of the part­ner­ship, Etihad will be the first air­line to trial Pana­sonic’s new wellness so­lu­tion — the Jet Lag Ad­viser — which was de­vel­oped in col­lab­o­ra­tion with De­t­alyt­ics.

The so­lu­tion will be in­te­grated into the air­line’s pas­sen­ger app, Etihad said in a state­ment.

The move comes as one of the big­gest chal­lenges air pas­sen­gers face when trav­el­ling across mul­ti­ple time zones is jet lag.

To help pas­sen­gers com­bat this, the Jet Lag Ad­viser takes a range of pas­sen­ger in­puts in­clud­ing chrono­type, cir­ca­dian rhythms, height, weight, the na­ture of travel, and travel in­for­ma­tion such as flight times, routes and zones and uses its ar­ti­fi­cial in­tel­li­gence en­gine to pro­duce per­son­alised jet lag plans for pas­sen­gers.

“Etihad is com­mit­ted to pro­vid­ing choice and a su­pe­rior ex­pe­ri­ence to our guests, and we are con­tin­u­ally look­ing at new ways to do just that. With the Jet Lag Ad­vi­sor, we can now lever­age ar­ti­fi­cial in­tel­li­gence to im­prove the travel ex­pe­ri­ence,” said Robin Ka­mark, Etihad Aviation Group’s chief com­mer­cial officer.

“This will be the first of many wellness ini­tia­tives we will ex­plore to­gether, and we are ex­cited about our part­ner­ship with Pana­sonic and the pos­si­bil­i­ties that lie ahead.”

The per­son­alised jet lag plan in­cor­po­rates the pre-flight, flight and post-flight phases, and pro­vides a sched­ule of tips for spe­cific times in each phase on what to do to re­duce jet lag, such as sleep­ing, ex­po­sure to light, ex­er­cise, hydration, and the type of food to con­sume.

Through­out each phase of the travel ex­pe­ri­ence, the Jet Lag Ad­viser will send reminders with rec­om­mended ac­tions to pas­sen­gers via the app.

Pana­sonic said it is also ex­plor­ing fur­ther in­no­va­tive wellness tech­nolo­gies with Etihad as the car­rier read­ies it­self to move to the new Mid­field Ter­mi­nal at Abu Dhabi In­ter­na­tional Air­port.

“Pana­sonic is con­tin­u­ally in­no­vat­ing to dig­i­tally trans­form the pas­sen­ger ex­pe­ri­ence, and wellness is an in­te­gral part of that. We are de­lighted to be work­ing with Etihad Airways to in­tro­duce tech­nol­ogy that can help their pas­sen­gers re­duce jet lag, and so en­hance their travel ex­pe­ri­ence,” added Hideo Nakano, chief ex­ec­u­tive officer of Pana­sonic Avion­ics Cor­po­ra­tion.

The Jet Lag Ad­viser app was de­vel­oped by Pana­sonic in close col­lab­o­ra­tion with De­t­alyt­ics and will be first tri­aled by Etihad Airways.

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