Eti­had Air­ways un­veils cus­tomis­able econ­omy ex­pe­ri­ence

Un­veiled dur­ing this year’s Arab Travel Mar­ket, the re­vised cab­ins will be fea­tured ini­tially on re­gional Air­bus A320 and A321 air­craft

Aviation Business - - CONTENTS -

As part of its par­tic­i­pa­tion at last month’s Arab Travel Mar­ket 2019 (ATM), Eti­had Air­ways, the na­tional car­rier of the UAE, has un­veiled a com­pre­hen­sive econ­omy trans­for­ma­tion pro­gramme that will bring sub­stan­tial changes to its inflight ex­pe­ri­ence.

Set to be de­ployed on the car­rier’s fleet of 23 nar­row­body Air­bus A320 and A321 air­craft, the retro­fit pro­gramme fea­tures per­son­alised wire­less stream­ing that can connect with smart­phones and tablet de­vices.

The idea is that pas­sen­gers will be able to log on and connect via a browser to Eti­had’s on­board Pana­sonic eXW sys­tem. With a se­lec­tion of over 300 hours of inflight en­ter­tain­ment, trav­ellers will have the op­tion to stream the con­tent directly to their de­vice of choice.

“Eti­had has al­ways been a chal­lenger

brand, shap­ing the fu­ture of travel as the mar­ket con­stantly changes. We are bring­ing the lead­er­ship and in­no­va­tion to Econ­omy travel which we have long es­tab­lished in our award-win­ning Busi­ness, First and The Res­i­dence cab­ins,” said Tony Dou­glas, Group Chief Ex­ec­u­tive Of­fi­cer, Eti­had Avi­a­tion Group.

“As part of our ‘Choose Well’ prom­ise, we are em­pow­er­ing our guests with more con­trol of their travel ex­pe­ri­ences, through on­board digital trans­for­ma­tion, im­proved choice and re­designed cab­ins and prod­ucts.

“As a lead­ing full-ser­vice air­line, Eti­had is adapt­ing to meet the spe­cific needs and re­quire­ments of all trav­ellers, pro­vid­ing more of what they re­ally want to en­joy inflight. This not only de­liv­ers greater choice and per­son­al­i­sa­tion, but it also en­sures we con­tinue to pro­vide a su

pe­rior, com­mer­cially wise and sus­tain­able ser­vice of­fer­ing.”

The econ­omy class cabin up­grades that are be­ing added on the car­rier’s fleet of A320 and A321 air­craft, which have tra­di­tion­ally been utilised for short-haul re­gional ser­vices, will also fea­ture a spa­cious seat design that was put to­gether by Acro, a UK-based air­craft seat man­u­fac­turer.

In ad­di­tion to the novel seat im­prove­ments and en­ter­tain­ment plat­form, the air­line has also re­vealed it is trans­form­ing the Econ­omy din­ing ex­pe­ri­ence on all of its flights. The move is seen as the car­rier’s lat­est ef­forts in re­fin­ing its inflight cater­ing.

The an­nounce­ments were made as part of a new ad­ver­tis­ing cam­paign ‘Go Your Own Way’ that was show­cased at ATM against Fleet­wood Mac’s clas­sic of the same name.

Boast­ing a se­lec­tion of over 300 hours of con­tent, pas­sen­gers will be able to connect to the plat­form via a browser.

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