THE MEBAA SHOW, MOROCCO

Business avi­a­tion pro­fes­sion­als have marked their cal­en­dars for the 2019 edi­tion of the MEBAA Show Morocco

Aviation Business - - CONTENTS -

What to ex­pect at the mega event for the re­gion’s business avi­a­tion sec­tor

The MEBAA Show Morocco re­turns to Mar­rakech Me­nara Air­port this year (25-26 Septem­ber 2019), to give the business avi­a­tion in­dus­try the op­por­tu­nity to be a part of this grow­ing mar­ket.

The business jet mar­ket is ex­pected by Mor­dor In­tel­li­gence to reach $19.95bn glob­ally by 2024; while the Mid­dle East and Africa business jet mar­ket in par­tic­u­lar is evolv­ing with ris­ing in­vest­ments on gen­eral avi­a­tion air­port in­fra­struc­tures.

In ad­di­tion, the growth in num­ber of high net worth in­di­vid­u­als in the re­gion is turn­ing the mar­ket into a lu­cra­tive one, for both business jet ser­vice providers and OEMs. As a re­sult, the MENA business jet mar­ket is an­tic­i­pated to regis­ter the high­est CAGR dur­ing the fore­cast pe­riod.

One com­pany set to take ad­van­tage of the op­por­tu­ni­ties of­fered is AMAC Aerospace. Kadri Muhid­din, group ex­ec­u­tive chair­man and CEO of AMAC Aerospace, ex­plains the de­ci­sion to be part of the MEBAA Show Morocco this year: “The global business avi­a­tion mar­ket is a grow­ing trend. Air­craft man­u­fac­tur­ers are al­ways up­dat­ing their prod­ucts mak­ing them big­ger, faster, more com­fort­able, more eco­nom­i­cal and safer.”

Muhid­din con­tin­ues, “Africa is a

grow­ing mar­ket and Morocco is a good launch pad for the North African side. It is still in its in­fancy if you com­pare it to Europe or the Mid­dle East. Like air­craft man­u­fac­tur­ers, like other MROs and com­ple­tion cen­tres, we will be ex­hibit­ing at MEBAA Show Morocco to demon­strate that business avi­a­tion is ac­ces­si­ble — to open peo­ples’ eyes and ed­u­cate them.”

Due to its strate­gic lo­ca­tion be­tween Europe, the Mid­dle East, and the rest of Africa, Morocco is see­ing an in­creas­ing amount of move­ments, which also in­cludes flights ser­vic­ing the South Amer­i­can mar­ket.

A new business air­port will open in the coun­try within the next few years that will com­ple­ment the new FBOs by Je­tex and Swis­s­port Ex­ec­u­tive Avi­a­tion, which are open­ing later in 2019.

The num­ber of business air­craft move­ments in the MENA re­gion is pre­dicted to reach 175,000 by 2020, while the num­ber of reg­is­tered air­craft is ex­pected to increase to 1200. This sharp increase is at­trib­ut­able to the re­gion’s thriv­ing economies, no­tably Morocco and an ex­pand­ing wealthy elite who are us­ing business air­craft in in­creas­ing num­bers.

The Moroc­can gov­ern­ment has recog­nised the po­ten­tial for em­ploy­ment and de­vel­op­ment of­fered by the in­dus­try and is ac­tively in­vest­ing in cre­at­ing an at­trac­tive en­vi­ron­ment for man­u­fac­tur­ers to es­tab­lish them­selves in. The MEBAA Show Morocco has

The business jet mar­ket is ex­pected by Mor­dor In­tel­li­gence to reach $19.95bn glob­ally by 2024; while the Mid­dle East and Africa business jet mar­ket in par­tic­u­lar is evolv­ing with ris­ing in­vest­ments on gen­eral avi­a­tion air­port in­fra­struc­tures.”

re­ceived ro­bust gov­ern­ment sup­port, with Morocco’s HE Mohammed Sa­jid, Minister of Tourism, Air Trans­port, Crafts and So­cial Econ­omy say­ing in 2018 that the show plays an im­por­tant part in giv­ing the in­dus­try ac­cess to these op­por­tu­ni­ties.

The 2019 edi­tion will host an im­pres­sive per­cent­age of new ex­hibitors along­side those who have been with MEBAA Show Morocco since its in­cep­tion in 2015.

Other in­dus­try lead­ers ex­hibit­ing at the MEBAA Show Morocco will be Das­sault, Bell and Swis­s­port Avi­a­tion.

“Morocco and Africa are big mar­kets with huge po­ten­tial,” says Khalid Serghat, CEO of Sarah Air­ways. The com­pany, which launched in 2018, will be pro­mot­ing its new air­craft, a Hawker 900XP, which is adding “range, com­fort and lux­ury” to its fleet. Serghat con­tin­ued, “Morocco is si­t­u­ated ge­o­graph­i­cally in a strate­gic po­si­tion serv­ing the con­ti­nent [Africa], Europe and the Mid­dle East.”

It’s this strate­gic lo­ca­tion that at­tracts Mi­lano Prime to par­tic­i­pate in the event each time it takes place. “This is our third year ex­hibit­ing at MEBAA Show Morocco,” con­firms Chiara Dorig­otti, CEO of Mi­lano Prime. The com­pany has re­cently opened a new business and gen­eral avi­a­tion ter­mi­nal at Milan Malpensa and sees it as the per­fect com­ple­ment to Morocco’s lo­ca­tion as a link to Europe. Muhid­din of AMAC Aerospace agrees that Morocco is a good launch pad for the North African side of the grow­ing African mar­ket.

He con­firms, “We will be ex­hibit­ing at MEBAA Show Morocco to demon­strate that business avi­a­tion is ac­ces­si­ble – to open peo­ple’s eyes and ed­u­cate them about AMAC’s ca­pa­bil­i­ties and ser­vices.” Among these ca­pa­bil­i­ties are MRO, com­ple­tion and re­fur­bish­ment ser­vices, char­ter and bro­ker­age ser­vices and engineerin­g ex­per­tise.

Also new to the event this year is Carthage Sky Ser­vices, whose port­fo­lio in­cludes trip planning and su­per­vi­sion, VIP and VVIP flights, ca­ter­ing and fu­elling among oth­ers.

Mon­tasser Chan­noufi, CEO of Carthage Sky Ser­vices says that the growth in in­fra­struc­ture, par­tic­u­larly in Moroc­can air­ports, plus in­ter­est in the re­gion from op­er­a­tors and in­dus­try play­ers makes it a key mar­ket for them. He adds that MEBAA Morocco also helps to ad­dress chal­lenges in the in­dus­try from this growth, such as a re­quire­ment for more ded­i­cated FBOs.

“An increase in the num­ber of pri­vate jets in Morocco has seen an in­creased de­mand for ex­cu­sive FBO ter­mi­nals and pri­vate flight sup­port ser­vices,” agrees Adel Mar­dini, CEO of Je­tex.

“Pre­vi­ously these ser­vices were con­tracted to com­mer­cial air­lines.” Je­tex, how­ever, sees this chang­ing as the in­dus­try ma­tures.

Mar­dini con­tin­ues: “We’re in­cred­i­bly pos­i­tive about the Morocco mar­ket which is demon­strated by our net­work of four ter­mi­nals in Agadir, Ra­bat, Mar­rakech and Casablanca. As well as being a strate­gic lo­ca­tion be­tween Europe and Africa, it’s also be­com­ing a new favourite with trav­ellers with the open­ing of a range of bou­tique and lux­ury re­sorts. We are look­ing for­ward to bring­ing once-in-a-life­time ex­pe­ri­ences to the Moroc­can mar­ket.”

The show has re­ceived ro­bust sup­port from the Moroc­can gov­ern­ment

This year’s show will have an im­pres­sive per­cent­age of new ex­hibitors

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