Emi­rates re­veals new ex­ec­u­tive lead­er­ship ap­point­ments

New lead­ers are spread across the op­er­a­tional, com­mer­cial and in­ter­na­tional af­fairs func­tions of the air­line

Aviation Business - - AVIATION PARTNERS -

Emi­rates has made new ex­ec­u­tive lead­er­ship ap­point­ments for its op­er­a­tional, com­mer­cial and in­ter­na­tional af­fairs func­tions: Adel Al Redha has been ap­pointed chief op­er­at­ing of­fi­cer, Ad­nan Kazim is chief com­mer­cial of­fi­cer and Sheikh Ma­jid Al Mualla is di­vi­sional se­nior vice pres­i­dent, in­ter­na­tional af­fairs.

As COO, Al Redha is at the helm of all op­er­a­tional de­part­ments: flight op­er­a­tions, ser­vice de­liv­ery, air­port ser­vices, Emi­rates en­gi­neer­ing, crew man­power, air­craft pro­cure­ment and the Emi­rates Flight Train­ing Academy; as well as world­wide net­work op­er­a­tions in­clud­ing cri­sis re­sponse. Dur­ing his 31-year ca­reer with Emi­rates, he has been in­stru­men­tal in lead­ing and im­ple­ment­ing Emi­rates’ global strat­egy to con­sis­tently de­liver su­pe­rior ser­vices and cus­tomer ex­pe­ri­ences, on the ground and in the air.

He has en­hanced op­er­a­tional pro­cesses, ca­pa­bil­i­ties and ef­fi­cien­cies within the air­line; in­clud­ing the in­tro­duc­tion of smart ini­tia­tives us­ing ad­vanced tech­nol­ogy and ar­ti­fi­cial in­tel­li­gence. Al Redha has also led the in­tro­duc­tion of var­i­ous Na­tional De­vel­op­ment pro­grammes that pro­vide ca­reer de­vel­op­ment for UAE na­tional youth, and con­tin­ues to drive im­prove­ments in the work­ing en­vi­ron­ment for all staff while keep­ing safety and stan­dards at the core of all op­er­a­tions.

In his role as chief com­mer­cial of­fi­cer, Kazim is re­spon­si­ble for world­wide com­mer­cial op­er­a­tions, e-com­merce, the Emi­rates Sky­wards loy­alty pro­gramme and Emi­rates SkyCargo. He will con­tinue to lead the air­line’s strate­gic plan­ning and rev­enue op­ti­mi­sa­tion teams, which are crit­i­cal func­tions that sup­port the air­line’s com­mer­cial suc­cess.

Kazim joined Emi­rates in 1992 as a man­age­ment trainee and has suc­cess­fully led the air­line’s com­mer­cial op­er­a­tions in major mar­kets such as the UAE, Switzer­land, Pak­istan and East Africa. He then tran­si­tioned into lead­er­ship roles in route and fleet plan­ning, and gov­ern­men­tal re­la­tions. He most re­cently held the role of di­vi­sional se­nior vice pres­i­dent, strate­gic plan­ning, rev­enue op­ti­mi­sa­tion & aeropo­lit­i­cal af­fairs.

Sheikh Ma­jid, who pre­vi­ously held the po­si­tion of di­vi­sional se­nior vice pres­i­dent, com­mer­cial op­er­a­tions-cen­tre, is ap­pointed di­vi­sional se­nior vice pres­i­dent, in­ter­na­tional sf­fairs. In his new role, he will drive the air­line’s gov­ern­ment, in­dus­try, pub­lic pol­icy, reg­u­la­tory, en­vi­ron­ment and in­ter­na­tional af­fairs agenda. He will also lead teams that rep­re­sent Emi­rates in gov­ern­ment ne­go­ti­a­tions and air ser­vices talks, as well as var­i­ous avi­a­tion in­dus­try bod­ies of which Emi­rates is a mem­ber.

Air France-KLM has topped the Air­lines cat­e­gory of the Dow Jones Sus­tain­abil­ity In­dex (DJSI), mak­ing it the 15th con­sec­u­tive year that Air France-KLM has been in the top three of the DJSI.

Pi­eter El­bers, KLM pres­i­dent & CEO, said, “In 2018, KLM first man­aged to re­duce its to­tal level of CO2 emis­sions, even though op­er­a­tions had grown. In so do­ing, KLM has re­duced CO2 emis­sions per pas­sen­ger by 17.3% com­pared to 2011. But we still have a great deal to do in terms of sus­tain­abil­ity, which will re­main a key area of in­vest­ment and in­no­va­tion for KLM. On top of that, it is im­por­tant that stake­hold­ers in our sec­tor in­ten­sify co­op­er­a­tion and ex­change best prac­tices. Only by work­ing col­lec­tively can the air trans­port sec­tor make major strides for­ward in terms of sus­tain­abil­ity.”

In June, KLM launched its “Fly Re­spon­si­bly” ini­tia­tive, for a more sus­tain­able fu­ture for air trans­port. Con­sumers are in­vited to com­pen­sate for their share of CO2 emis­sions from their flight and com­pa­nies are in­vited to com­pen­sate for busi­ness travel by way of the KLM Cor­po­rate Bio­Fuel Pro­gramme.

KLM has in­vested in sus­tain­able avi­a­tion fuel since 2009, but its pledge to pro­cure 75,000 tonnes of sus­tain­able avi­a­tion fuel makes its the world’s first air­line to pur­chase bio­fuel on such a major scale. From 2022, this sus­tain­able avi­a­tion fuel will be pro­duced at the first Euro­pean fac­tory for sus­tain­able avi­a­tion fuel, which will be built in Delftz­ijl.

Adel Al Redha, is now the chief op­er­at­ing of­fi­cer, Emi­rates

Ad­nan Kazim has been ap­pointed chief com­mer­cial of­fi­cer

Sheikh Ma­jid Al Mualla. di­vi­sional se­nior vice pres­i­dent, in­ter­na­tional af­fairs, Emi­rates

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