MRO SERVICE PROVIDER OF THE YEAR
Etihad Engineering registered record growth in its client base, which was reflected in its revenue as well as number of inputs handled through the year and man-hours delivered to customers from all over the world. The growth in revenue despite challenging market conditions and a highly competitive landscape in the MRO industry was achieved through a multi-pronged strategy. This year, Etihad continued to increase the share of third-party customers in its portfolio and expanded its customer base significantly across continents.
A particular highlight for the firm was its 12-year check on an A380. This is a major milestone in aircraft maintenance and was carried out at Etihad’s 500,000 square metre facility in Abu Dhabi, which employs professionals from over 60 nations. The check took 90,000 man-hours to complete. More than 100 engineers and technicians worked on the project day and night and more than 1,000,000 parts were removed and replaced during the sophisticated project. The full check took 98 days and the aircraft was delivered to the customer on time with high customer satisfaction.
With its Airbus A350 approval, Etihad also became the first MRO in the Middle East to carry out A350 heavy maintenance on-site. The company has already completed heavy maintenance for a number of A350 aircraft for LATAM Airlines group, now owned by Delta, including full stripping and painting of the aircraft in LATAM’s livery. Throughout the year, Etihad Engineering applied its outof-the-box growth thinking to tap into new markets and customer segments worldwide, building strategic relationships with leading industry players like Moog, BigRep, EOS as well as TARMAC Aerosave and FAdeA.
A crucial part of Etihad Engineering’s growth this year has been building market presence around the world through key industry exhibitions and conferences. It made its presence felt at key industry events all over the world and grew brand awareness through advertising and media coverage in leading online and print publications.
The achievements of Etihad Engineering were covered in regional and international media throughout the year and this was further complemented by strategic advertising and marketing campaigns in leading publications targeting the aviation industry amounting to a reach of more than 100,000 people worldwide.
Connecting with business-to-business customer bases through an active online presence was also a focus for the company throughout 2019. For example, Etihad Engineering’s business page on LinkedIn grew by more than 150% from 5,000 to 14,000 followers in one year, with one of the highest engagements in the industry. Its website registered more than 77,000 page views by more than 22,000 unique visitors between August 2018 and August 2019, demonstrating a keen interest from the industry in its various engineering and MRO services.
While the client base grew with new customers being added to the company portfolio, work and revenue grew as a result of Etihad’s focus on customer satisfaction, which stayed above 8.6 on a 10 point scale throughout the year.