Aviation Business - - 2019 AVIATION BUSINESS AWARDS -

Eti­had En­gi­neer­ing regis­tered record growth in its client base, which was re­flected in its rev­enue as well as num­ber of in­puts han­dled through the year and man-hours de­liv­ered to cus­tomers from all over the world. The growth in rev­enue de­spite chal­leng­ing mar­ket con­di­tions and a highly com­pet­i­tive land­scape in the MRO in­dus­try was achieved through a multi-pronged strat­egy. This year, Eti­had con­tin­ued to in­crease the share of third-party cus­tomers in its port­fo­lio and ex­panded its cus­tomer base sig­nif­i­cantly across con­ti­nents.

A par­tic­u­lar high­light for the firm was its 12-year check on an A380. This is a ma­jor mile­stone in air­craft main­te­nance and was car­ried out at Eti­had’s 500,000 square me­tre fa­cil­ity in Abu Dhabi, which em­ploys pro­fes­sion­als from over 60 na­tions. The check took 90,000 man-hours to com­plete. More than 100 en­gi­neers and tech­ni­cians worked on the project day and night and more than 1,000,000 parts were re­moved and re­placed dur­ing the so­phis­ti­cated project. The full check took 98 days and the air­craft was de­liv­ered to the cus­tomer on time with high cus­tomer sat­is­fac­tion.

With its Air­bus A350 ap­proval, Eti­had also be­came the first MRO in the Mid­dle East to carry out A350 heavy main­te­nance on-site. The com­pany has al­ready com­pleted heavy main­te­nance for a num­ber of A350 air­craft for LATAM Air­lines group, now owned by Delta, in­clud­ing full strip­ping and paint­ing of the air­craft in LATAM’s liv­ery. Through­out the year, Eti­had En­gi­neer­ing ap­plied its outof-the-box growth think­ing to tap into new mar­kets and cus­tomer seg­ments world­wide, build­ing strate­gic re­la­tion­ships with lead­ing in­dus­try play­ers like Moog, BigRep, EOS as well as TAR­MAC Aerosave and FAdeA.

A cru­cial part of Eti­had En­gi­neer­ing’s growth this year has been build­ing mar­ket pres­ence around the world through key in­dus­try ex­hi­bi­tions and con­fer­ences. It made its pres­ence felt at key in­dus­try events all over the world and grew brand aware­ness through ad­ver­tis­ing and me­dia cov­er­age in lead­ing on­line and print pub­li­ca­tions.

The achieve­ments of Eti­had En­gi­neer­ing were cov­ered in re­gional and in­ter­na­tional me­dia through­out the year and this was fur­ther com­ple­mented by strate­gic ad­ver­tis­ing and mar­ket­ing cam­paigns in lead­ing pub­li­ca­tions tar­get­ing the aviation in­dus­try amount­ing to a reach of more than 100,000 peo­ple world­wide.

Con­nect­ing with busi­ness-to-busi­ness cus­tomer bases through an ac­tive on­line pres­ence was also a fo­cus for the com­pany through­out 2019. For ex­am­ple, Eti­had En­gi­neer­ing’s busi­ness page on LinkedIn grew by more than 150% from 5,000 to 14,000 fol­low­ers in one year, with one of the high­est en­gage­ments in the in­dus­try. Its web­site regis­tered more than 77,000 page views by more than 22,000 unique vis­i­tors be­tween Au­gust 2018 and Au­gust 2019, demon­strat­ing a keen in­ter­est from the in­dus­try in its var­i­ous en­gi­neer­ing and MRO ser­vices.

While the client base grew with new cus­tomers be­ing added to the com­pany port­fo­lio, work and rev­enue grew as a re­sult of Eti­had’s fo­cus on cus­tomer sat­is­fac­tion, which stayed above 8.6 on a 10 point scale through­out the year.

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