First look: Address Boulevard

ADDRESS BOULEVARD has opened opposite Dubai Mall, the first new Address hotel since 2009.

The striking hotel contains 251 art pieces made by 48 artists and a series of breathtaking chandeliers.

The hotel component (196 rooms) is smaller than the tall tower suggests as the bulk of units are serviced apartments (532). It’s a clean, contemporary look and split corridors on the upper floors make another arresting feature.

The Lounge serves French pastries with teas and coffees and affords Burj Khalifa views, as does the pool area which has a resort-style cascading fountain. The 11th floor Club Lounge is another attractive space.

The Restaurant, with bar concepts to the right and different lounge areas ahead, contains one cosey private dining area accessed through the wall. The menu is playful (‘A Good Beginning’, ‘I Feel Good’, ‘Let’s stay a little longer’, ‘Let’s stay a lot longer’) and wine by the glass is priced between AED45-85.

In-room innovations include the bedside ‘iGenie’ which monitors everything from a/c to room reservations. Bathroom amenities are from Lorenzo Villoresi Firenze.

The 700sqm spa on the fourth floor contains a couple’s room with a step-up Jacuzzi as well as a shower with different options (‘Tropical rain’, ‘Caribbean storm’).

The hotel prefers the label ‘lifestyle events’ to MICE, and to that end has a dedicated Atelier for F&B outside the small ballroom, which has its own entrance.