Swissôtel to make UAE debut by year end
ROTANA’S TWIN BRANDS (Al Ghurair Rayhaan by Rotana, Al Ghurair Arjaan by Rotana Dubai) at Al Ghurair Centre have been replaced by upper upscale brands Swissôtel and Swissôtel Living, marking the latter’s UAE debut. The first phase of soft refurbishments are due to be completed by the end of 2017, complementing an AED1.8 billion expansion at the adjacent mall. The hotel and serviced apartments comprise 428 and 192 units respectively. The rebrand marks Accor’s first significant development locally following the integration of FRHI Hotels & Resorts into the Accor Group.