Business Traveller (Middle East) - - Watches -

By the end of 2018, at least one ma­jor brand will open up Instagram as a reg­u­lar sales plat­form. We’ve al­ready seen Omega use it to stoke in­ter­est for a lim­ited-edi­tion Speed­mas­ter, and other life­style brands are wise to the one-tap buy­ing po­ten­tial of Insta.

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