MAR­RIOTT CEO SAYS DUBAI DEFLAGS ‘LOG­I­CAL’ BUT PLOTS RE­TURN

Business Traveller (Middle East) - - Upfront -

MAR­RIOTT’S WITH­DRAWAL FROM

Al Habtoor City was “eco­nom­i­cally log­i­cal” but all three brands still of­fer growth po­ten­tial in Dubai, ac­cord­ing to Pres­i­dent and CEO Arne Soren­son.

W Dubai – The Palm is aim­ing for a Q4 launch, but other­wise Mar­riott’s fo­cus is on the mid-scale seg­ment with four Alofts open­ing in 2018. Aloft City Cen­tre Deira of­fi­cially opened last month ( pic­tured) and the fourth, in Dubai South, is due to open be­fore the year end (see page 15).

Speak­ing at Bul­gari Re­sort Dubai, Soren­son said: “The eco­nom­ics as­so­ci­ated with the sep­a­ra­tion seemed log­i­cal and we are quite con­fi­dent that we will be able to have in­cre­men­tal growth with each of those three brands in the rel­a­tively near term in Dubai. The op­por­tu­ni­ties in the Emi­rates are still pro­found.”

The first Edi­tion ho­tel re­gion­ally is due to open in Abu Dhabi this month, and other open­ings in­clude Court­yard by Mar­riott Al Bar­sha and Four Points Sher­a­ton Shar­jah.

In line with other global op­er­a­tors, Mar­riott has high hopes for Africa and plans to in­crease its ho­tels by 50 per cent in the next five years.

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