MARRIOTT CEO SAYS DUBAI DEFLAGS ‘LOGICAL’ BUT PLOTS RETURN
MARRIOTT’S WITHDRAWAL FROM
Al Habtoor City was “economically logical” but all three brands still offer growth potential in Dubai, according to President and CEO Arne Sorenson.
W Dubai – The Palm is aiming for a Q4 launch, but otherwise Marriott’s focus is on the mid-scale segment with four Alofts opening in 2018. Aloft City Centre Deira officially opened last month ( pictured) and the fourth, in Dubai South, is due to open before the year end (see page 15).
Speaking at Bulgari Resort Dubai, Sorenson said: “The economics associated with the separation seemed logical and we are quite confident that we will be able to have incremental growth with each of those three brands in the relatively near term in Dubai. The opportunities in the Emirates are still profound.”
The first Edition hotel regionally is due to open in Abu Dhabi this month, and other openings include Courtyard by Marriott Al Barsha and Four Points Sheraton Sharjah.
In line with other global operators, Marriott has high hopes for Africa and plans to increase its hotels by 50 per cent in the next five years.