WEL­COME

Business Traveller (Middle East) - - Contents - Do­minic El­lis, Ed­i­tor

Dubai has a new cinema – and it’s not in a mall. It may not show the lat­est block­buster movies but its 80 re­clin­ing leather chairs, chic set­ting and con­ve­nient cuphold­ers nonethe­less guar­an­tee a pre­mium view­ing ex­pe­ri­ence and it looks a great spot for a cor­po­rate pre­sen­ta­tion.

The pri­vate cinema is just one of many ul­tra­mod­ern, dis­creet touches in the overtly clas­si­cal Emer­ald Palace Kempin­ski Dubai on Palm Jumeirah, which is em­bark­ing on its first month of op­er­a­tions.

Cin­e­mas aren’t new to ho­tels of course. I re­mem­ber peep­ing into Bay­erischer Hof in Mu­nich, a more cosey au­di­to­rium with 38 seats – and you can watch art house films and clas­sic movies in a num­ber of Lon­don ho­tels.

But this mod­ern au­di­to­rium shows how links forged be­tween hospi­tal­ity and en­ter­tain­ment in a Net­flix age – which you can see on the other side of the city at the movie-lov­ing Aloft City Cen­tre Deira – con­tinue to flour­ish.

I saw some­thing else hid­den from view re­cently, which has huge sig­nif­i­cance for pre­mium trav­ellers.

I was granted ac­cess to the new Emi­rates cater­ing unit at DXB, which is ded­i­cated to first and busi­ness class pas­sen­gers. If you in­clude the base­ment, it’s a vast, six-level com­mit­ment to pro­vid­ing the best F&B ex­pe­ri­ences in the air.

In con­trast to neigh­bour­ing fa­cil­i­ties, this one is more spa­cious and, as with ev­ery­thing in Dubai, built with one eye on the fu­ture. The pub­lic face of avi­a­tion is one of busy ter­mi­nals but this op­er­a­tion is equally non-stop round the clock, and it’s an­other com­plex piece in the over­all time-man­age­ment jig­saw. Spare a thought as you place your on-board or­ders.

Wish­ing you all an en­joy­able fes­tive sea­son,

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