Voco open­ing in Dubai...

Business Traveller (Middle East) - - Upfront -

NASSIMA ROYAL HO­TEL is set to be­come the first Voco ho­tel in the Gulf. An event to mark the launch of the up­scale con­ver­sion brand will be held at the Sheikh Zayed Road ho­tel on De­cem­ber 6. IHG has ear­marked Voco for 200 “at­trac­tive ur­ban and leisure lo­ca­tions” over the next 10 years. It seeks to blend the “in­for­mal­ity” of an in­di­vid­ual ho­tel with the “qual­ity and re­as­sur­ance of a global brand”.

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