Business Traveller (Middle East)
TERMINAL GAINS
Mr. Song Hoi- see, Founder and CEO of Plaza Premium Group, reveals why the new Plaza Premium Lounge at Dubai International is a cut above the rest
A look at the new Plaza Premium Lounge at DXB Terminal 3
Why is this lounge special?
Arab nationals often travel in large family groups, so we introduced the Playroom – a dedicated kids zone with educational and sustainably made toys, plus four family suites with a capacity for six guests and offering a butler service. We have also introduced first-class cabins, each with a sliding door, creating a personal space where travellers can relax or work. Why did you choose this location?
Exclusively serving Emirates, Concourse A at T3 is equipped to take care of 19 million passengers annually and provides air connections to destinations across Asia, Europe and the US where we operate our lounges and other hospitality services. With the opening of this new lounge we are able to create a holistic experience for our guests. What makes Plaza Premium Lounges stand out?
Our professional global teams who provide best-in-class service; thoughtfully planned facilities such as the family suites and the Playroom in Dubai, which meets market needs; the ambience, through a combination of interior design, lighting and music; and ‘glocal’ cuisine - international flavours and local signature dishes. How do your lounges respond to global travel trends?
Modern business travellers seek uplifting airport experiences that meet their lifestyle needs. We are therefore working towards greater personalisation and enhancing our online booking system, not only to offer better products and services, but to get to know our guests better. We will also launch our ‘Smart Traveller’ rewards programme soon.