UAE BUSINESS EVENTS INDUSTRY GETS BACK ON ITS FEET

UAE TRAVEL INDUSTRY STAKEHOLDERS are taking positive steps to get the country’s business events industry back on track.

Dubai Tourism has formed a new Business Events Stakeholders Committee with a view to reactivating the sector post- COVID-19, chaired by the entity’s director general, His Excellency Helal Almarri.

The committee, which comprises senior officials of airlines, venues, hotels, destination management companies (DMCs) and professional conference organisers (PCOs), aims to overcome current challenges with strategies that enhance Dubai’s position as a host city for international business events. Organisations represented at the committee’s first meeting in September included Emirates, Dubai World Trade Centre, Jumeirah Hotels & Resorts, Alpha Destination Management, MCI Middle East and Expo 2020 Dubai.

MCI has also announced a partnership with Etihad Airways, with the airline becoming the PCO’s official travel and destination management partner of its key 2021 and 2022 events.

The tie-up will see the airline offer speaker and travel management services for all conferences serviced by MCI in Abu Dhabi.

It means all exhibitors, speakers and visitors will be able to purchase Etihad’s full conference package at a special rate, including event entrance, flights, hotel accommodation and ground transportation.