Business Traveller (Middle East)
Marriott in its Element
Marriott’s extended-stay concept, Element, promises “bright, modern design, eco-conscious practices and an innovative guest experience that resonates with today’s travellers”. With demand for long-stay apartment-inspired accommodation escalating in the Middle East, the brand is growing its presence in region, having recently opened the doors to its second property in Dubai. The 269-key Element Al Jaddaf ( pictured) targets guests seeking to “maintain a balanced lifestyle while travelling”. Inspired by nature, the hotel features streamlined furnishings in light natural tones, ergonomic design, sun-filled spaces and even pet-friendly amenities. Element is also branching out to Qatar, with Element by West City Centre opening in Doha’s West Bay business district in Q4. It will be housed in an “eco-conscious” 41-storey residential tower, with sustainability efforts including the use of recycled materials and low-VOC interior paints. A second Doha property, Element by Westin West Bay – Al Seeliya Tower – is also in the pipeline. Key features of Element properties include an outdoor-inspired design philosophy, spa-inspired bathrooms, communal spaces, all-natural saline swimming pools, electric vehicle charging stations and a Bikes to Borrow programme.