RESPONSIBLE TRAVELLER

Travel industry stakeholders driving sustainability initiatives

Dubai Sustainable Tourism (DST), part of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has launched ‘Get into the Green Scene’, an initiative designed to promote the city’s sustainable attractions and highlight the ease of incorporating sustainable practices into everyday life.

Targeting visitors and residents, it includes a sustainability calendar featuring a series of environmental days throughout the year and ways in which people can engage within the theme of that calendar day. Included are simple but fun, eco-conscious actions that promote the city’s natural spaces and hidden gems. It also spotlights advocacy organisations, partners and stakeholders that are working towards a more sustainable planet.

The launch of ‘Get into the Green Scene’ is aligned to the UAE’s ‘ Year of the 50th’ campaign, with sustainability one of four strategic pillars highlighted to advance the country, support wellbeing and livelihood, as well as proactive development and opportunities.

DST’s sustainability calendar, which features eight environmental, wildlife and eco-tourism days throughout 2021, can be found at: dubaitourism.gov.ae