Al Baha earmarked for sustainable tourism project

Saudi Arabia’s Tourism Development Fund (TDF) and Seera Group have signed a financing agreement to establish and operate the Raghadan Tourist Resort, the first sustainable tourism project in the Al Baha region – one of the main investment destinations identified under Saudi Arabia’s National Tourism Strategy. With its rich history, cultural heritage, climate, topography and geographic location in the south-west of Saudi Arabia, Al Baha adds another dimension to the kingdom’s tourism offering, tapping into consumer demand for authenticity, adventure and eco escapes.