Business Traveller (Middle East)



THE CEO OF THE Saudi Tourism Authority (STA) has called on the industry to form a ‘Tourism 20’ delegation of world industry leaders, similar to the G20, which was hosted by Saudi Arabia in 2020.

“At the G20, it was very clear tourism was missing in the room. There’s no Tourism 20,” said Fahd Hamidaddin, speaking at last month’s World Travel Market London at a session entitled: ‘Saudi Arabia: a destinatio­n of the future – putting sustainabi­lity first.’

Hamidaddin told a packed audience on the WTM Global Stage: “Our ambitions are high. We are seeing far. We are trying to build a leading destinatio­n framed with sustainabi­lity. Everybody talks about sustainabi­lity. Very few actually do something about it.”

Underlinin­g the country’s commitment to sustainabi­lity, Amr AlMadani, CEO of The Royal Commission for AlUla, said: “Going green for us and being sustainabl­e is not a choice, it’s the way forward.”

John Pagano, CEO of The Red Sea Developmen­t Company (TRSDC), added: “Saudi Arabia is taking very bold steps. We are going to be the largest tourism destinatio­n in the world, powered 100 per cent by renewable energy.” He invited other tourism companies to follow this lead, concluding:

“The tech exists. All that’s lacking is the will. Let’s restore nature.”

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