Eric Cantona launches new football travel brand

ERIC CANTONA, the sporting legend and former captain of Manchester United, is launching a travel brand in partnership with DHARMA, an Abu Dhabi-based start-up that builds travel brands for the passion economy. “Our idea was to create the most passionate football trips on earth, with charisma and soul. Everything today is optimised for price – we wanted to optimise for passion,” said Cantona.

Looking FC (lookingfc.com) features four-day trips uniquely crafted by Cantona himself that take guests on an immersive sporting pilgrimage to explore global football cities through the lens of the world’s most vibrant clubs and their loyal fans.