Emirates tops two YouGov UAE brand rankings

EMIRATES HAS TAKEN TOP SLOT on two YouGov brand rankings for the UAE.

The Dubai-based airline ranked first on the research firm’s ‘Best Buzz’ list for 2021 and its ‘Top ten travel brands’ list.

YouGov’s best buzz rankings are based on the Buzz score from the YouGov BrandIndex, which measures whether people have heard anything positive or negative about a brand during the previous two weeks.

Emirates scored a better buzz than in the UAE than global giants iPhone and Apple, which took second and third spot respectively.

Expo Dubai 2020 ranked eighth, but took the first spot in YouGov’s Best Buzz Rankings’ Top Improvers, with TikTok and Qatar Airways taking the second and third slots respectively.

The UAE’s ‘Top ten travel brands’ list was compiled using data from YouGov’s ‘Travel & Tourism: Brand & Destination Rankings 2022’, based on an impression score – a measure of whether a consumer has a positive or negative impression of a brand during the period January 1 to December 31, 2021.

Emirates received an impression score of

63.3, followed by Etihad Airways with 40.5 and the Burj Al Arab with 32.6. Hilton, Jumeirah, Emirates Palace, Marriott, Rotana and Qatar Airways were ranked fourth to 10th respectively by impression score.

In terms of the top 10 UAE destination rankings, Dubai and Abu Dhabi were ranked first and second, reflecting the domestic travel boom during the pandemic. Switzerland ranked third followed by Singapore, Canada, the Maldives, Japan, UK, Germany and South Korea respectively.