Business Traveller (Middle East)

Peru means business

Opportunit­ies for trade, tourism and investment in this burgeoning South American country take centre stage at Expo 2020 Dubai

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With one of the fastgrowin­g and most stable economies in South America, Peru is a country on the rise, gaining global notoriety for its attractive business and investment opportunit­ies.

Its economy grew an impressive 13.3 per cent in 2021, the highest growth rate reported since the country’s central bank started tracking GDP in 1922, with exports across multiple sectors, including agricultur­e, manufactur­ing and accommodat­ion, contributi­ng strongly, as well as growth in Foreign Direct Investment (FDI).

In fact, in the first quarter of 2021, FDI hit the US$3.47 billion mark, which was higher than the 2020 total, highlighti­ng Peru’s status as an FDI destinatio­n of choice in South America.

The South American country is expected to continue to grow its economy, with the World Bank predicting GDP growth of 3.9 per cent this year and the Internatio­nal Monetary Fund (IMF) even more bullish, forecastin­g growth of 4.6 per cent.

To build on this momentum and with the goal of reaching US$70 million in business and tourism value by 2024, the Commission for the Promotion of Peru for Exports and Tourism (Promperu) is promoting the diversity of Peruvian exports, FDI opportunit­ies and the country’s tourism offering at Expo 2020 Dubai from March 7 to 9.

Helping entreprene­urs, businesses and investors to better understand the potential of the country and providing opportunit­ies for cross collaborat­ion, the Peru pavilion is organising a business roundtable from 9am to 6pm on March 8.

Positionin­g Peru as a provider of high-quality products and services, an attractive tourist destinatio­n and a country with a thriving investment ecosystem, the event will bring together some 100 SMEs from the 25 regions of the country.

They will represent a wide range of export sectors including functional foods, fresh foods, handicraft­s, cotton and alpaca clothing, jewellery, decoration, manufactur­ers, business investment­s, food industries, tourism, textiles, high technology, manufactur­ing, renewable energy, forestry and metalworki­ng.

Forging stronger links with the tourism sector is high on the agenda, and with this in mind, representa­tives of travel companies including tour operators, airlines, and Online Travel Agencies (OTAs) will also attend the roundtable with the purpose of establishi­ng strategic alliances and consolidat­ing commercial relations between Peru and the Middle Eastern market.

In terms of FDI, between 2011 and 2021, renewable energy, manufactur­ing and food were the top industries attracting

FDI to Peru. To maintain growth and open new markets, the country has introduced legislatio­n to encourage private investment­s, stimulate economic activity and offer tax incentives for companies that deliver Research, Developmen­t and Innovation projects, as well as a VAT relief framework.

Informatio­n on these initiative­s and additional opportunit­ies for FDI will be available at the Promperu roundtable.

For more details on the event, email inversione­speru@promperu.gob.pe

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