Emirates to launch NFTs and metaverse brand experiences

EMIRATES WILL SOON LAUNCH NFTs and “exciting experiences” in the metaverse for its customers and employees. The airline, which has earned a reputation for its innovative products and customercentric services, has said it will build signature brand experiences in the metaverse, alongside both collectible and utility-based NFTs. The first projects are already underway, with launch anticipated in the coming months. Emirates also announced that its Emirates Pavilion at the Expo 2020 site will be repurposed into a centre for innovation, bringing talent from all over the globe to bring to life the airline’s future-focused projects including those relating to the metaverse, NFTs and Web3. Last year, it became the first airline to launch its own VR app on the Oculus store, offering users accurate, life size and interactive cabin interior experiences onboard its A380 aircraft and B777300ER Gamechanger aircraft.