Campaign Middle East

Clarificat­ion relating to GSK

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Dear editor With reference to the story titled ‘MediaCom wins GSK’s regional social and SEO brief’ in the February 23 issue of Campaign magazine: Mediacom secured the social and SEO account for GSK by default in line with a global agency realignmen­t, with incumbent Starcom continuing to manage the social and SEO accounts for the Sensodyne (through June 30, 2014) and Parodontax (through April 30, 2014) brands, and MediaCom focusing on the Panadol and Pronamel brands as of January 2014. GSK MENA has always been satisfied with the exemplary service and delivery of both the offline and diversifie­d services assignment from Starcom.

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